Jack Walsworth
Jack Walsworth is a reporter at Automotive News who covers Volkswagen, Audi, Bentley, Lamborghini, Scout, auto startups, motorsports and the future product pipeline, with a focus on how new products and strategies reshape those brands’ lineups. His coverage centers on concrete vehicle programs, combining model details, production plans and dealer implications across the Volkswagen Group and related brands. What began as a part-time internship at Automotive News in 2016 has developed into a sustained business journalism role that keeps him close to product planning and retail developments in the industry.
Volkswagen Group brands and product strategy
Walsworth’s core beat is the Volkswagen Group and its key nameplates, from Volkswagen and Audi to Bentley and Lamborghini. He reports on the brand’s U.S. performance and global challenges through stories such as Volkswagen marking the start of 2027 Atlas output in Tennessee while confronting struggles in the U.S. market and broader worldwide pressures. In pieces on Volkswagen of America’s message to dealers at the NADA Show, he highlights how corporate positioning translates into guidance for retailers and future sales expectations.
His work often tracks how individual nameplates, such as the Atlas and ID4, fit into the wider portfolio, including battery sizes, launch timing and the balance between regional demand and global sourcing.
Future models, electrification and performance vehicles
A significant thread in Walsworth’s reporting is future product, including electrified and performance-oriented vehicles across the Volkswagen Group and its competitors. He writes about upcoming Porsche models using spy photography and early technical information, such as coverage indicating that an electric Cayman will blend design cues from across the Porsche lineup and that an electric Cayenne crossover is planned in two body styles.
His future product stories pay close attention to body style choices, design signatures and how performance brands manage the shift to electric drivetrains. He also covers mainstream and niche brands preparing new entries, including articles on Mini dealers receiving lower-priced models aimed at reviving sales after a soft period.
His piece on Ineos and the Fusilier SUV examines how that model is expected to drive growth in the company’s portfolio, tying product decisions to broader expansion ambitions.[input] In reporting on Scout, including coverage of concept vehicles and leadership appointments such as a former Bentley executive becoming COO and a new production boss being named, he connects executive moves and factory planning to the brand’s future lineup.
Auto startups, dealers and buy-sell activity
Beyond established brands, Walsworth follows auto startups and emerging manufacturers, treating them as part of the same competitive landscape as the major groups. His beat includes early-stage companies and new ventures whose success depends on securing production, building retail networks and differentiating their vehicles in crowded segments. He has helped build Automotive News’ coverage of dealership mergers and acquisitions, or buy-sells, bringing a transactional lens to how store ownership reshapes regional footprints and brand representation.
In stories that link corporate announcements with dealer realities, such as Volkswagen’s communications at major dealer events, he shows how factory strategies land with retailers and what that means for inventory, pricing and future model launches.
Event coverage, motorsports and visual reporting
Walsworth’s portfolio includes event and motorsports coverage that combines on-the-ground reporting with visual storytelling.
At CES 2025, he produced a photo gallery featuring vehicles such as Suzuki’s Super Carry mini truck and the Scout Traveler concept, using images and concise captions to document how automakers present technology and design at major shows. His motorsports beat sits alongside his product work, capturing how racing programs and performance branding feed into halo vehicles and customer perception.
Earlier in his career, he covered Subaru of America and several exotic and ultraluxury brands, giving him familiarity with both mass-market and high-end segments that informs his current reporting on performance, luxury and niche products.
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Abby Smith
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Adele Peters
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Adrian Leung
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