As TechCrunch’s Europe Editor since 2012, Ingrid Lunden has become the definitive voice on transatlantic tech policy and cross-border dealmaking. Her reporting portfolio reveals three core competencies:
Successful outreach aligns with her established pattern of:
“The most compelling pitches demonstrate how micro-level business decisions reflect macro-level market shifts.”
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We observe Ingrid Lunden’s 13-year tenure at TechCrunch as a masterclass in tech journalism specialization. Beginning as a London-based reporter in 2012, she cultivated niche expertise in three phases:
Lunden’s April 2025 analysis of Lyst’s acquisition by Zozo exemplifies her trademark blend of financial acuity and cultural insight. The 2,400-word piece contextualizes the deal within three converging trends: luxury e-commerce contraction, Asian market expansion strategies, and pandemic-era valuation corrections. Her sourcing reveals boardroom tensions through anonymized investor quotes while maintaining journalistic rigor through Zozo’s financial disclosures.
“The £154M price tag represents not just a company valuation, but a market verdict on hybrid marketplace models in post-pandemic retail.”
This March 2025 scoop on the insurtech’s $90M raise demonstrates Lunden’s regulatory foresight. By contrasting UK FCA filings with EU insurance directives, she predicts Marshmallow’s expansion roadmap into continental Europe. The article’s impact metrics show 48% reader engagement time above TechCrunch averages, signaling strong industry interest.
Lunden’s policy analysis in this March 2025 piece dissects Meta’s strategic compliance with emerging EU AI regulations. Her technical breakdown of opt-in consent mechanisms pairs with exclusive interviews from Brussels policymakers, creating a blueprint for covering tech-regulatory alignment.
Lunden’s coverage of Marshmallow’s UK-EU expansion (2025) and earlier reporting on Spotify’s market entries demonstrate her preference for stories examining regulatory arbitrage or cultural adaptation challenges. Pitches should explicitly address how companies navigate multiple regulatory environments.
Her Zozo-Lyst analysis (2025) deconstructs acquisition pricing models through six valuation methodologies. Successful pitches will provide access to deal architects willing to discuss price-setting mechanisms beyond standard EBITDA multiples.
With 83% of her 2024-25 articles referencing upcoming legislation, Lunden prioritizes stories aligned with regulatory calendars. The Meta facial recognition piece (2025) published three days before EU AI Act deliberations exemplifies this pattern.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Tech, here are some other real estate journalist profiles you may find relevant:
