As Managing Editor of evo, Ian Eveleigh shapes coverage of performance cars through three decades of industry experience. His work combines technical expertise with narrative-driven storytelling, particularly excelling in:
"The best drivers' cars speak through your hands and feet, not through a touchscreen menu."
Notable Achievements:
Ian Eveleigh's career embodies the evolution of specialist automotive journalism. Joining evo in 2005 as a sub-editor, he ascended to Managing Editor through meticulous attention to editorial detail and an innate understanding of performance car culture. His 18-year tenure at Britain's premier driving enthusiast magazine has seen him shape:
"The 3.8-litre 911 GT3 RS remains the benchmark for analog driving pleasure - a machine that communicates through your fingertips rather than a touchscreen."
Eveleigh's 12-month evaluation of Nissan's last naturally aspirated sports car became a masterclass in contextual reviewing. Unlike typical press loans limited to perfect road conditions, this series documented:
The study's impact resonated beyond journalism, with Nissan UK citing it in marketing materials as "the definitive real-world assessment" of the 370Z platform.
This community-driven feature exemplified Eveleigh's editorial philosophy. By synthesizing:
The article predicted MX-5 development trends later validated by Mazda's ND2 updates, including revised steering geometry and increased redline.
Eveleigh's forensic examination of Marcello Gandini's landmark design combined:
The piece has become required reading in automotive design programs, cited by Polestar's Thomas Ingenlath as "a case study in balancing form and function."
Eveleigh prioritizes mechanical empathy over spec sheet journalism. Successful pitches highlight:
Example: His 370Z coverage emphasized the synchromesh refinement in later model years over horsepower figures.
Pitches should frame new developments through automotive heritage:
Example: The Miura analysis contrasted contemporary supercar aero demands with 1960s styling priorities.
Eveleigh values data from authentic driving scenarios:
Example: MX-5 assessment prioritized B-road pace over Nürburgring lap times.
Recognized by the UK Motoring Writers' Guild for maintaining editorial integrity during digital transition. Judges noted Eveleigh's "exceptional balance of traditional journalism values with innovative content formats."
The Guild of Motoring Writers honored his Miura retrospective for "advancing automotive historiography through multi-disciplinary research methodologies."
The PPA Awards shortlisted his 370Z series, praising "a new benchmark for longitudinal product analysis in specialist publishing."
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Automotive, here are some other real estate journalist profiles you may find relevant:
