As Business Insider’s premier longevity reporter, Brueck illuminates how emerging research impacts how we live, eat, and age. Her work sits at the intersection of:
Recent accolades include a 2024 NY Press Club award for neuroscience visualization and James Beard recognition for nutrition reporting. Her upcoming book proposal focuses on reinventing retirement communities through epigenetic research.
We’ve followed Hilary Brueck’s decade-long evolution from general health reporter to one of America’s foremost explainers of aging science. Her work at Business Insider combines rigorous biomedical reporting with accessible storytelling about humanity’s oldest quest – cheating time.
Brueck’s 2025 personal account of adopting researcher-backed habits became Business Insider’s most-shared health piece that February. By chronicling her shift from cardio obsession to strength training, EVOO adoption, and sleep tracking via Oura ring, she demystified longevity science for 2.3M+ readers. The piece’s genius lies in balancing self-experimentation with interviews from 14 experts across nutrition, gerontology, and sports medicine.
This November 2024 exclusive with Columbia’s Yousin Suh proposed overhauling drug-testing paradigms by using ovarian aging as proxy for whole-body decline. Brueck’s explainer on follicular depletion biomarkers attracted NIH commentary and sparked investor interest in reproductive longevity startups. Her ability to translate complex epigenetics into therapeutic roadmaps shows why researchers increasingly seek her coverage.
Brueck’s 2020 Gates Foundation analysis for WEF became a touchstone for pandemic-era policy debates. By connecting vaccine nationalism to regressive poverty trends, she presaged supply chain issues that later plagued COVAX. The piece remains required reading in global health diplomacy courses for its nuanced treatment of multilateralism under stress.
Brueck’s coverage of Ozempic and Neuralink shows her preference for stories explaining biological pathways. Successful pitches should detail how innovations interact with aging hallmarks like mitochondrial dysfunction or cellular senescence. Example: Her 2024 piece on senolytics included 3D protein models showing drug-target binding.
The journalist thrives on connecting lab discoveries to human behavior. A recent article on time-restricted eating paired mouse studies with interviews of shift workers adopting 14:10 fasting. PR pros should highlight patient advocacy group partnerships or community trial recruitment strategies.
Brueck’s viral story debunking chemical imbalance depression theories exemplifies her interest in paradigm shifts. Pitch studies contradicting popular wellness trends (e.g., cold plunge benefits) or revealing unintended consequences of longevity tech (wearable-induced anxiety).
Her Peace Corps background informs coverage of resource-limited innovation. Successful 2023 pitches included a feature on Cuban vaccine developers using lipid nanoparticles from local plants. Emphasize solutions addressing both aging populations and healthcare disparities.
The reporter frequently highlights unusual research partnerships, like material scientists working with geriatricians on joint-friendly fabrics. Pitch cross-industry initiatives merging AI, architecture, or transportation design with aging biology.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Health, here are some other real estate journalist profiles you may find relevant:
