This Red Deer-born journalist has become essential reading for understanding how caregiving roles evolve under pressure. Her current focus areas for Business Insider and specialty publications demand pitches that bridge personal and systemic narratives.
"The best stories show how individual resilience informs systemic change." - Marcoux, 2023 CSWA panel
We've followed Heather Marcoux's work across two decades as she evolved from Alberta-based TV reporter to one of North America's most empathetic chroniclers of human and animal resilience. Her bylines in Business Insider, Motherly, and specialty animal publications reveal a journalist who illuminates how ordinary people and pets navigate extraordinary circumstances.
Marcoux's 2022 first-person account of Ukrainian journalist Alyona Shandra's decision to remain reporting while nine months pregnant became a landmark piece in conflict journalism. By centering maternal experience within war reporting, she challenged stereotypes about journalists' roles in crisis zones. The article's structure - alternating between Shandra's voice and Marcoux's contextual analysis - created a rare dual perspective on journalistic ethics in pregnancy.
This 2023 profile of a veteran adopting a trauma-reactive German Shepherd demonstrated Marcoux's ability to interweave animal welfare and mental health narratives. Through six months of embedded reporting, she documented the parallel rehabilitation processes of human and canine, offering actionable insights about service animal training while subtly critiquing gaps in veteran support systems.
Marcoux's 2018 guidebook-style article established her as a voice in pet lifestyle journalism. By combining veterinary interviews with firsthand accounts from 12 nomadic cat owners, she created a template for practical animal care writing that avoids condescension. The piece remains a traffic leader for Adventure Cats, demonstrating her evergreen content creation skills.
Marcoux consistently highlights stories where animal care breakthroughs address human societal challenges. Pitches should focus on measurable impacts, like her 2023 coverage of shelter dogs trained to detect school shooters. Avoid anecdotal "pet saved me" stories without systemic implications.
Her Ukraine reporting reveals interest in healthcare professionals maintaining standards during crises. Successful pitches might profile midwives in disaster zones or veterinarians in conflict areas, emphasizing practical adaptation strategies over sentimental angles.
From polyamorous pet owners to plathetic co-parenting arrangements, Marcoux explores how care systems evolve beyond nuclear families. Ground pitches in demographic data, like her 2022 analysis of multigenerational pet ownership trends.
"Marcoux redefines conflict reporting by making space for both clinical precision and maternal vulnerability." - 2023 Online Journalism Awards commentary
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Health, here are some other real estate journalist profiles you may find relevant:
