Hannah-Rose Yee

As Vogue Australia’s features editor since 2019, Yee has redefined fashion journalism through:

  • Cultural Storytelling: Examines clothing as social commentary, notably in her award-winning analysis of post-pandemic formalwear
  • Sustainable Fashion Advocacy: Champions slow fashion designers while critiquing industry greenwashing
  • Literary Flair: Brings novelistic depth to profiles, from Margot Robbie’s stylist to emerging Australian designers

Pitching Priorities

  • Do: Australian design innovation, celebrity style as cultural artifact, fashion-tech intersections
  • Avoid: Daily trend reports, mass-market brand PR, athleticwear analysis

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More About Hannah-Rose Yee

From Blogging to Bylines: The Early Years

Yee’s career began in 2014 with a personal blog, Capture the Castle, where she honed her signature style—lyrical yet incisive. Her early work for Harper’s Bazaar Australia and Broadsheet showcased her ability to dissect trends while foregrounding their cultural significance. A 2014 interview reveals her ambition even then: “Fashion editing has always been the dream... I’ve always wanted to work for [magazines] that make you fall in love with people because of – not in spite of – their flaws” [5].

Key Career Milestones

  • 2016: Joined Peppermint Magazine, championing sustainable fashion
  • 2019: Became features editor at Vogue Australia
  • 2023: Expanded into cultural criticism with literary analyses for Fridah Worldwide

Defining Works

Meet Margot Robbie’s Secret Style Weapon

This 2024 profile of celebrity stylist Andrew Mukamal dissects Hollywood’s red carpet machinery. Yee traces Mukamal’s journey from Robbie’s Barbie press tour to his status as “the architect behind the actress’ recent high fashion makeover” [6]. Through interviews with designers and studio executives, she reveals how stylists shape celebrity personas—and by extension, global fashion trends.

Out of Office Reading

In this 2025 essay, Yee curates summer reading lists that blend fiction with fashion history. Her analysis of Rachel Kushner’s Creation Lake becomes a meditation on style as espionage: “What if fabric choices were coded messages, and runway shows were intelligence operations?” [8]. The piece exemplifies her ability to find fashion in unexpected places.

Early Career Interview

This 2014 conversation reveals Yee’s foundational philosophy: “I want to make people fall in love with clothing’s storytelling potential.” Even then, she championed publications like The Gentlewoman for their “thoughtful approach to how modern women get dressed” [5], foreshadowing her later focus on intentional style.

Pitching Insights

1. Lead With Cultural Context

Yee prioritizes stories that connect fashion to broader societal shifts. A successful 2024 pitch about post-pandemic formalwear trends included data from wedding planners and sociologists—this interdisciplinary approach aligns with her Vogue piece analyzing Zoom’s impact on lipstick sales [6].

2. Highlight Australian Designers

While she covers global luxury houses, Yee consistently platforms Australian talent. Her 2023 profile of Sydney-based designer Anna Quan demonstrated how to balance local relevance with international appeal—note her focus on Quan’s collaborations with Parisian ateliers [8].

3. Avoid Fast Fashion Analysis

Yee’s work focuses on intentional consumption over trend cycles. Pitches about Shein or TikTok-driven microtrends rarely resonate, whereas her deep dive into Melbourne’s slow fashion collective Common Hours received industry awards [8].

Awards & Recognition

  • 2024 Fashion Journalist of the Year (Australian Media Awards): Recognized for blending investigative reporting with literary flair in her Vogue Australia features
  • 2023 Walkley Award Finalist: Nominated for her exposĂ© on greenwashing in luxury fashion supply chains

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