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Gwen Aeron

BBC NewsUK
Interested in
CryptocurrencyOnline ScamsArtificial IntelligenceDigital Commerce
About

Gwen Aeron reports on cryptocurrency and the risks of digital deception for the BBC, focusing on how complex technologies turn into real-world problems for ordinary customers.

Crypto and Everyday Transactions

Her coverage of crypto is rooted in what happens at the point where people try to buy goods and services and discover that the systems behind them are anything but straightforward. She writes about situations where a familiar product, brand or cultural reference is used to draw people into a transaction that is ultimately driven by opaque digital tools. By keeping the lens on everyday purchasing decisions, she shows how cryptocurrency and related technologies shape trust, expectation and disappointment.

Digital Deception and AI-Generated Shops

In her reporting on an AI-generated jewellery shop marketed as Welsh, Gwen Aeron examines how a convincing online storefront can operate as a scam.

She shows how customers believed they were buying Welsh jewellery from a legitimate shop, only to discover that the operation behind it was automated and deceptive. The story breaks down how the scam worked and what made it believable, making clear where the gap lay between what people thought they were buying and what was actually being sold.

Case-Driven Reporting on Emerging Tech

Her approach to the crypto beat is built around specific incidents that reveal how emerging technologies behave in practice. By centring identifiable customers and businesses in stories like the AI jewellery shop scam, she keeps the focus on concrete events rather than abstract trends.

This case-driven reporting gives a clear picture of how tools such as artificial intelligence and digital payment systems play out in real transactions, and where they create new openings for fraud.

Also covering this beat

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Alex Dovbnya

u.today

Alex Dovbnya is a staff writer at U.Today who covers the pressure points where crypto markets, regulation and security risk meet, with a focus on institutional fund flows and major infrastructure failures. He writes as both a trader and journalist, producing clear, data-led stories that track how digital assets move, break and get governed. Under the byline Alex Dovbnya and the alias AlexMorris, he has authored more than a thousand pieces for U.Today, CryptoComes and other fintech outlets. His work centers on XRP ETFs and institutional capital flows, crypto legislation and U.S. policy fights, large-scale security breaches and infrastructure risk, and market sentiment in Bitcoin and Ethereum. Across these strands he relies on precise on-chain, ETF and sentiment metrics, treating regulation, hacks and macro commentary as market catalysts rather than occasions for personality-driven coverage.

UK·Crypto
AM

Alex McMurray

eFinancialCareers

Alex McMurray is a technology and fintech journalist at eFinancialCareers who focuses on the people behind change in finance. He covers crypto leadership, digital asset firms, AI teams, software development, quantitative investing, high frequency trading and technology hiring. His reporting links job titles, skills, reporting lines and compensation to wider shifts in business models and organisational strategy. He has written about JPMorgan’s crypto lab, senior moves between banks and crypto firms, HSBC’s shift from operations to technology, fintech hiring, engineering and quant careers, diversity programmes, university routes into fintech, and banking executives who build startups. He also covers Python and C++ in trading, machine learning specialists and unconventional pay structures. Writing for eFinancialCareers since 2022 and in his current role since 2024, he produces short and long-form stories for specialist audiences, driven by exclusive information, confidential tips and career-focused angles.

UK·Crypto
AH

Andrew Hayward

decrypt.co

Andrew Hayward links crypto markets reporting with Web3 culture and gaming, using two decades in the tech and games press to give his beat a clear business-first lens. He most recently served as managing editor at Decrypt, after earlier roles there as culture editor, hub operations lead, and senior writer, and he now pursues new editorial leadership and content management roles while remaining open to freelance work. His coverage spans news, features, educational explainers, and interviews on crypto, NFTs, AI, gaming, and broader tech trends. He focuses on how listed firms and miners manage Bitcoin treasuries, balance sheets, refinancing, and risk, and how crypto tools and tokens show up in everyday gaming and digital life. He also reviews laptops and hardware for Tom’s Guide and has written on games and technology for more than 100 publications since 2006.

UK·Crypto
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André Beganski

decrypt.co

André Beganski covers the business side of cryptocurrency, focusing on how digital asset markets connect to traditional finance, regulation, and tax policy. He is a journalist at Decrypt. His core beat is how professional investors and major financial institutions interpret and move crypto markets. He writes often about Bitcoin and other major tokens, price cycles, analyst calls, and institutional sentiment. His work ties market moves to decisions made by banks, exchanges, and lawmakers, with attention to liquidity, trading costs, and structural pressures. He reports on U.S. legislative efforts that would reshape how digital assets are taxed and reported, and on policy debates as material market factors. He also writes across the wider crypto and blockchain landscape, including altcoins, Ethereum, NFTs, platforms such as Coinbase and FTX, and the legal regimes that govern them.

UK·Crypto
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