George Kelly
George Kelly covers how corporate decisions land with real people, using business stories to show the gap between brand promises and what customers and communities experience on the ground.
Retail brands and corporate identity
At The San Francisco Standard, he reports on business with a particular eye on retail and consumer-facing companies. His coverage of Everlane’s sale to Shein focuses on a brand that built its reputation on “radical transparency” and sustainability messaging being absorbed by a fast-fashion giant, and on the shock that move triggers among customers who bought into that identity. He uses deals like this to explore how acquisitions, rebrandings and strategic shifts change what a company stands for in the eyes of its core audience.
Business coverage shaped by everyday impact
Kelly’s business stories emphasise what corporate moves mean for ordinary people rather than just balance sheets. He gravitates toward the intersection of marketing language, ethics claims and operational reality, looking at how workers, shoppers and local communities react when a company’s public image collides with controversy or reputational risk. His reporting style is straightforward and news-driven, prioritising clear explanations of what has changed, who is affected and why a particular decision matters beyond the press release.
Background in breaking news beats
Before turning to business coverage at The San Francisco Standard, Kelly built his career on fast-paced beat reporting for a regional newspaper group. He spent years on crime, public safety and other breaking news, covering incidents, investigations and court developments under deadline pressure. That background shows up in his business work in the form of quick turnarounds, concise structuring and an instinct for the accountability angle when companies face scrutiny from customers or regulators.
4 more business journalists.
Alex Bronzini-Vender
Alex Bronzini-Vender is a business reporter who focuses on how economic forces and corporate decisions shape specific communities and industries. He covers business for the Washington Monthly, writing reported pieces at the intersection of commerce and public life. His work reflects the magazine’s emphasis on linking markets and money to power, policy, and everyday experience. He treats business not as balance sheets and deals but as choices that affect local realities. In “Fear and Loathing in Palo Alto,” he uses a city tied to the tech sector to examine how a powerful industry influences a community. He grounds his business beat in on-the-ground consequences rather than treating corporate and financial developments in isolation.
Alex Smith
Alex Smith focuses on the business impact of enterprise technology, with a distinctive emphasis on AI literacy and skills rather than technical specifications. They write for Technology Record, covering how artificial intelligence and cloud platforms from major providers are turned into concrete programmes for organisations and governments. Their beat sits at the junction of business strategy, national digital policy and large-scale technology partnerships. They report on national AI literacy programmes and public–private partnerships, showing how policy choices, vendor capabilities and skills gaps intersect. On the business beat, they treat AI and cloud as tools for competitiveness, workforce readiness and participation in a data-driven economy. Their concise, announcement-led reporting highlights who is partnering with whom, what programme is being launched, which technologies underpin it and how it changes capability on the ground for executive readers.
Alison Durkee
Alison Durkee focuses on how law, regulation and politics create business risks for major companies and industries. She is a reporter at Forbes, where she writes news-driven explainers on complex legal and regulatory developments and their impact on corporate strategy, reputation and markets. Her coverage centers on companies under scrutiny, especially in technology and other high-growth sectors, and tracks trials, investigations and fast-changing policy fights. She breaks down lawsuits, inquiries and regulatory moves into clear parts, grounded in timelines, filings and official actions. She reports on generative artificial intelligence and other emerging technologies as tests of legal frameworks and corporate risk management, explaining how issues like intellectual property, safety compliance, consumer protection and governance can reshape product roadmaps, partnerships and investor expectations.
Alyson Shontell
Alyson Shontell covers business through the lens of leadership, using in-depth conversations with powerful executives and founders to show how their decisions shape companies, markets, and public life. She is editor in chief at Fortune, overseeing coverage across the masthead while continuing to write selected high-impact pieces. Her core work is long, reported interviews and profiles of CEOs of large companies, dominant tech firms, and fast-growing startups. She focuses on how leaders think, manage risk, make unconventional calls, and handle crises, culture, and the future of work. Her subjects include corporate chiefs, startup founders, and political figures treated as executives. She probes operating detail, governance, internal culture, and trade-offs around growth, disruption, and workplace models, using concrete examples and direct, accessible prose that foregrounds the subject’s voice while pressing for specifics.