George Kelly
George Kelly covers how corporate decisions land with real people, using business stories to show the gap between brand promises and what customers and communities experience on the ground.
Retail brands and corporate identity
At The San Francisco Standard, he reports on business with a particular eye on retail and consumer-facing companies. His coverage of Everlane’s sale to Shein focuses on a brand that built its reputation on “radical transparency” and sustainability messaging being absorbed by a fast-fashion giant, and on the shock that move triggers among customers who bought into that identity. He uses deals like this to explore how acquisitions, rebrandings and strategic shifts change what a company stands for in the eyes of its core audience.
Business coverage shaped by everyday impact
Kelly’s business stories emphasise what corporate moves mean for ordinary people rather than just balance sheets.
He gravitates toward the intersection of marketing language, ethics claims and operational reality, looking at how workers, shoppers and local communities react when a company’s public image collides with controversy or reputational risk. His reporting style is straightforward and news-driven, prioritising clear explanations of what has changed, who is affected and why a particular decision matters beyond the press release.
Background in breaking news beats
Before turning to business coverage at The San Francisco Standard, Kelly built his career on fast-paced beat reporting for a regional newspaper group. He spent years on crime, public safety and other breaking news, covering incidents, investigations and court developments under deadline pressure. That background shows up in his business work in the form of quick turnarounds, concise structuring and an instinct for the accountability angle when companies face scrutiny from customers or regulators.
4 more business journalists.
Aaron Karp
Aaron Karp is distinct for connecting airline networks, airport infrastructure, air cargo and policy. He is a senior editor at Air Transport World and has covered aviation since 1999. He has also worked as an editor for cargo-focused and daily aviation publications. His real beat is how airlines and airports respond to growth, regulation, trade conditions, sustainability pressures and technology changes. He covers route planning, network development, airport capacity, infrastructure, cargo flows, trade lanes, safety, air traffic control and future technology. He reports through news, features, opinion pieces, briefings and podcasts. He uses data, executive insight and industry conference reporting to explain market changes. His work links cargo metrics and trade policy to carrier strategy, and connects infrastructure and sustainability decisions to resilience, costs and long-term growth.
Adrienne Roberts
Adrienne Roberts is a business journalist at the Detroit Free Press who covers how policy, regulation and corporate decisions affect Michigan’s cannabis market, jobs, universities and health systems. She has a sustained focus on cannabis taxes, licensing, sales, product rules, consumer safety and local tax revenue. She also reports on unemployment, worker protections, corporate settlements, hiring, higher education, student safety, housing, data centers, health care access and economic forecasts. Roberts joined the Detroit Free Press in 2020 after covering automotive retail, dealers and labor issues for The Wall Street Journal. She explains complex business and regulatory changes with data, legal detail and on-the-ground voices. Her stories focus on practical effects for workers, students, consumers and communities, showing both the numbers and the people behind them.
Alex Bronzini-Vender
Alex Bronzini-Vender is a business reporter who focuses on how economic forces and corporate decisions shape specific communities and industries. He covers business for the Washington Monthly, writing reported pieces at the intersection of commerce and public life. His work reflects the magazine’s emphasis on linking markets and money to power, policy, and everyday experience. He treats business not as balance sheets and deals but as choices that affect local realities. In “Fear and Loathing in Palo Alto,” he uses a city tied to the tech sector to examine how a powerful industry influences a community. He grounds his business beat in on-the-ground consequences rather than treating corporate and financial developments in isolation.
Alex DeMarban
Alex DeMarban stands out for tracking major energy projects over time while showing how economic shifts affect local businesses. He reports for the Anchorage Daily News on business, oil and gas, and general assignments. His coverage focuses on Alaska LNG, long-haul energy projects, mining, ports, transportation infrastructure, and the everyday businesses that keep the state running. He examines financing, tax legislation, labor agreements, regulatory approvals, timelines and costs, and connects government and corporate decisions to workers, communities and consumers. He also reports on restaurant closures, grocery stores, breweries, meaderies, parking and trade disputes. His past coverage includes an open-pit mine near the proposed Ambler road, federal port grants and competitive elections. He reports through dollar figures, project details, public records, business owners and affected workers, showing how policy and resource development play out on the ground.