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Frank Dalleres

City A.M. (cityam.com)UK
Interested in
Sport BusinessFootball GovernanceSponsorship DealsMajor Events
About

Frank Dalleres is sports editor at City A.M., focusing on how money, governance and regulation shape elite sport rather than just the action on the pitch. He has almost two decades’ experience covering the business of sport and has reported from Olympic Games and major international football, rugby union, tennis and golf competitions. His bylines at City A.M. date back to 2008, giving him a long view on how sport’s financial and political landscape has changed over time.

Business of sport and governance

Dalleres’s recent work is anchored in the power structures that run football and the disciplinary and regulatory pressure they face. He covers Fifa politics in detail, including pieces on Arab football associations rallying behind Gianni Infantino and the resulting isolation of Uefa in attempts to unseat the president.

He follows governance reform closely, such as the Premier League’s 100‑day ultimatum demanding changes to Fifa’s structures regardless of who leads the organisation. His reporting on the long-running Premier League case against Manchester City goes beyond the headlines, explaining how an independent commission found the club hid hundreds of millions of pounds in secret funding, the range of potential punishments, and the implications for senior executives. He tracks individual accountability as well as institutional outcomes, quoting calls for club hierarchies to face personal sanctions if systemic rule-breaking is confirmed.

This emphasis on governance makes his coverage useful for stories that sit at the intersection of sport, law and policy, where the mechanics of decision-making matter as much as the result.

Club finances, sponsorships and crypto deals

Money flows through much of Dalleres’s beat, and he consistently links club fortunes to financial reporting, sponsorship strategy and new asset classes.

His coverage of Manchester United, for example, explores losses and record revenues under new ownership, tying on‑field performance to cost‑cutting and commercial growth. He reports on appointments like Manchester City’s new chief financial officer in the days before a major disciplinary verdict, highlighting how boardroom changes connect to looming regulatory challenges. Sponsorship and brand strategy feature prominently: he has written on Jersey Mike’s using the EFL Trophy as a launchpad for its UK expansion, showing how lower‑tier competitions can serve as platforms for multinational marketing campaigns.

The confirmed piece warning Premier League clubs that crypto deals could be worthless within a year fits this pattern, examining the risk profile of partnerships with digital asset firms and the exposure clubs face if markets or regulators move against those sponsors. He also tracks new funding models for athletes, profiling platforms like Fayder that aim to solve sport’s “funding problem” by connecting fans and competitors and exploring how emerging businesses position themselves in a crowded marketplace.

Across these stories he treats clubs and governing bodies as financial entities with balance sheets, risk registers and commercial strategies, not just sporting brands.

Multi-sport coverage and global events

Although football and its institutions are central to his work, Dalleres maintains broad coverage across multiple sports and major events. He writes regularly on rugby union, from English Premiership governance debates to international coaching moves and the impact of overseas contracts on national team selection.

Cricket appears in pieces on The Hundred, where he reports arguments that the competition can be a “silver bullet” and “game-changer” for the domestic game, and sets that in the context of competing short‑form tournaments worldwide. In golf he covers both traditional tours and LIV Golf, including Jon Rahm and Tyrrell Hatton’s move to the Saudi‑backed circuit and how that reshapes the competitive and commercial landscape.

His motorsport coverage follows high-impact stories such as Lewis Hamilton’s planned switch from Mercedes to Ferrari, emphasising the commercial heft of such moves for teams, sponsors and the series as a whole. Earlier work and the author biography show him reporting from Olympic Games and World Cups, including pieces on security rows affecting England and Scotland fixtures and the role of major US sports owners in resolving them.

This breadth allows him to place developments in any single sport within a wider ecosystem of global events, media rights and cross‑border investment.

Features, interviews and human stories

Alongside straight news, Dalleres writes features and interviews that use individual stories to illuminate wider trends in sport.

He profiles athletes like Vwaire Obukohwo, whose Olympic ambitions sit alongside everyday worries like affording a weekly food shop, using those narratives to show how funding pressures affect competitors below the very top tier. His pieces often blend business angles with personal detail, such as interviews with Chelsea captain Erin Cuthbert that explore both her success in cup competitions and her coffee venture Ruby Alba, combining performance with entrepreneurship.

He covers cultural themes too, for instance examining why football managers from the Basque Country have become a notable export and what that says about coaching development and regional identity. In darts, he reports on “The Littler Effect”, charting how a teenage sensation drives ticket demand and changes the economics of a niche sport.

Across these stories he uses accessible language and clear structure, but the focus remains on how individual careers, side hustles and breakthroughs connect to the business realities of sport rather than on personality alone.

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