Ewan Roxburgh

As lead gaming journalist at Press Start Australia, Ewan Roxburgh has become the definitive voice for understanding Australia’s $226 million games development industry. His work bridges enthusiast audiences and industry professionals through:

  • Technical Analysis: Breakdowns of game engines and hardware architectures
  • Cultural Criticism: Examinations of representation in character design
  • Economic Reporting: Investigations into studio financing models

Pitching Priorities

  • Australian-developed games with unique mechanics or narratives
  • Emerging gaming hardware/accessory innovations
  • Policy developments impacting the local industry
“The most compelling pitches demonstrate deep understanding of both creative and business aspects of game development.”

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More About Ewan Roxburgh

Bio

Ewan Roxburgh: Chronicling Australia’s Gaming Renaissance

We’ve followed Ewan Roxburgh’s work as he’s become one of Australia’s most authoritative voices in gaming journalism. His career trajectory reveals a professional deeply invested in both the technical craftsmanship and cultural impact of interactive entertainment.

Career Evolution: From Enthusiast to Industry Authority

  • 2014-Present: Core contributor at Press Start Australia, shaping its identity as the nation’s premier gaming publication
  • 2016-2020: Expanded coverage to include emerging technologies like VR/AR integration in gaming
  • 2022-Present: Host of the @pressstartau Podcast, elevating industry discourse through developer interviews

Defining Works: Three Articles That Shaped Conversations

Malys Is The New Aussie-Made Game From The Stray Gods Team

This 2,800-word deep dive into Melbourne-based developer Summerfall Studios’ latest project exemplifies Roxburgh’s ability to contextualize local talent within global markets. The analysis goes beyond standard preview coverage to examine:

  • The economic challenges of AAA game development in Australia’s indie-dominated landscape
  • Technical innovations in narrative branching systems
  • Cultural representation in character design
“What Malys represents isn’t just another indie darling - it’s proof that Australian studios can compete on the global stage when given proper creative and financial support.”

Nintendo Switch 2 Accessories And Games Pre-Orders Analysis

Roxburgh transformed what could have been routine product reporting into a masterclass on consumer tech trends. The piece:

  • Forecasted supply chain impacts on Australian retail distribution
  • Analyzed pricing strategies relative to PS5/Xbox Series X launches
  • Predicted regional sales patterns based on pre-order data

Nintendo Switch 2 Pre-Order Trends

This follow-up investigation demonstrated Roxburgh’s commitment to accountability journalism in the gaming space:

  • Exposed retailer practices around limited-edition bundle allocations
  • Provided consumers with comparative pricing analysis across regions
  • Tracked inventory fluctuations in real-time during launch week

Strategic Pitching Guide

1. Spotlight Australian Game Development Innovations

Roxburgh prioritizes stories demonstrating technical or creative breakthroughs from local studios. Successful pitches should highlight:

  • Unique gameplay mechanics (e.g., the emotion-driven AI in Stray Gods)
  • Partnerships with international publishers/distributors
  • Cultural authenticity in narrative design

2. Hardware Ecosystem Developments

With 38% of his recent articles focusing on gaming hardware, Roxburgh seeks insights into:

  • Accessory innovation (e.g., adaptive controllers for accessibility)
  • Regional distribution challenges
  • Sustainability practices in device manufacturing

3. Industry Economic Analysis

Pitch deep dives into:

  • Local tax incentive programs for game studios
  • Workforce development initiatives
  • Export strategy successes/failures

Professional Recognition

  • Consistently ranked in Press Start’s top 3 most-read authors since 2019
  • Cited as primary source in 14 Australian gaming industry white papers
  • Guest lecturer at RMIT’s Games Design program since 2021

Top Articles

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