Erin Fitzpatrick
Erin Fitzpatrick connects celebrity moments to concrete fashion trends, using red carpets, street style, and campaign imagery to show how entertainment culture translates into what people wear. She is Associate Director of Fashion News at Who What Wear, shaping the masthead’s coverage at the intersection of celebrity news and fashion and leading its major awards-season and red carpet strategy. Her work consistently ties specific outfits and accessories to broader movements in shoes, dresses, and ready-to-wear, with a clear emphasis on how readers can shop the look.
Celebrity outfits as trend signals
Fitzpatrick’s reporting treats celebrity outfits as early indicators of where fashion is headed, often building a story around one look and extending it into a clear trend narrative.
A recent piece on Dua Lipa trading honeymoon flip-flops for an elegant New York City shoe trend uses a single back-to-work outfit to anchor a discussion of polished footwear for city dressing. Her archive features repeated coverage of stars like Madison Beer, Kendall Jenner, Dakota Johnson, Margot Robbie, and Rihanna, each time isolating a specific element - shoe choice, skirt silhouette, blazer cut - and framing it as part of an emerging pattern.
Headlines such as “The Only 4 Shoe Trends Madison Beer Wears With Baggy Jeans in Paris, L.A., and New York” and “Zendaya and FKA Twigs Agree: This Is the Coolest Boot Trend of Fall 2026” show how she uses well-known names to identify a small set of wearable, repeatable styling formulas. She frequently points to price and availability - calling out $65 tops, $145 boots, and accessible brands - to keep celebrity-driven trends grounded in realistic shopping decisions.
Awards shows, red carpets, and after-parties
At Who What Wear, Fitzpatrick leads the site’s red carpet coverage from events like the Oscars and the Met Gala, setting the editorial tone for how these nights are interpreted through a fashion lens. Her bylines extend that remit to other televised and high-profile ceremonies, with stories on the Grammys, VMAs, Emmys, Cannes, and Sundance focusing on both the main red carpet and the surrounding after-parties.
Pieces such as “Taylor Swift's VMAs Red Carpet Evolution, Explained by a Fashion Editor,” “All the VMAs After-Party Outfits You Haven't Seen,” “All the 2025 Cannes Red Carpet Looks That Left Us Speechless,” and “All the Emmys After-Party Looks You Haven't Seen” combine chronological documentation with pointed commentary on silhouettes, fabrics, and recurring themes. She returns to certain motifs - naked dresses, wedding dress–inspired gowns, divisive cardigans, and elegant wedding-guest trends - to show how awards-season risk-taking filters into mainstream formalwear choices over time.
Within this beat, her focus is less on backstage gossip and more on what each appearance contributes to the broader story of contemporary occasion dressing.
Runway reports, campaigns, and global fashion scenes
Beyond celebrity news, Fitzpatrick writes runway and campaign reports that trace how designer messaging lands in real-life wardrobes. Coverage of Marc Jacobs’s shows, Chloé’s Summer 2026 campaign, and the “new rules” of Scandinavian style at Copenhagen Fashion Week emphasizes specific garments - hot pants, pencil skirts, campaign dresses - and the styling ideas they introduce.
She often structures these pieces around place, using cities and regions as shorthand for particular aesthetics: Scandi minimalism, French It-girl polish, Italian lingerie culture, or Western-inspired looks in Wyoming, Montana, and Colorado. Headlines like “Heading West: 5 Perfect Fall Outfits Spotted in Wyoming, Montana, and Colorado” and “A Parisian Goes to Ibiza - Here's Everything She Packs” show a pattern of location-based fashion storytelling, where the wardrobe is tailored to local mood and environment.
Her travel features, including repeated trips to Scandinavia, double as practical guides, detailing what she stopped wearing or started prioritizing after observing how people dress in those markets.
Shopping guides, accessories, and insider voices
Fitzpatrick’s stories frequently resolve into clear shopping direction, whether she is dissecting a Birkin bag, spotlighting a Japanese sneaker brand trending among French women, or rounding up Zara, H&M, Mango, Free People, and other high-street buys. She links celebrity outfits to specific categories - bras, sneakers, boots, bags, skirts - and then surfaces brands and price points that mirror those looks without requiring a designer budget.
Accessories are a recurring focus: her coverage of Scarlett Johansson predicting a future bag color trend, Taylor Swift debuting a diamond ring poised to go viral, and Anna Wintour’s interactions with Kate Middleton all frame jewelry and bags as key to understanding a public image.
She also brings in insider voices, interviewing figures like Lindsay Lohan about her favorite leggings and Chanel’s in-house perfumer about a fragrance that evokes joy and optimism, blending celebrity Q&As and expert commentary into her fashion news beat. Outside the main site, Fitzpatrick contributes to Who What Wear’s social channels and has built a substantial audience on her personal TikTok, extending her mix of celebrity style news, travel-inspired outfits, and runway highlights into short-form video.
Across this body of work, Fitzpatrick stands out from a generic entertainment reporter by consistently prioritizing what people are wearing over what they are saying.
She treats celebrities, royals, influencers, and designers as case studies for larger trends, and she moves easily between red carpet gowns, everyday denim, activewear, and accessories while keeping the coverage rooted in concrete examples and shoppable details. Her focus on awards shows, fashion weeks, and global destinations gives her beat a structured calendar, but the through-line remains steady: clear, timely explanations of how entertainment culture is shaping the clothes and accessories that matter now.
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Ailish Delaney
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Alexandra Del Rosario
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Amy Lyall
Amy Lyall combines fast-paced celebrity and reality TV coverage with first-person lifestyle and money writing across Nine’s digital platforms. She is an associate entertainment editor at Nine, setting the daily agenda for celebrity, reality formats and movie stories while also reporting. Her beat centres on celebrity relationships, rumours and personal milestones, tracking long-running speculation through to confirmed updates and public discussions of grief and loss. Reality TV is a second focus, following couples and personalities beyond the shows themselves. Alongside this she writes Spend Less, Live More, a recurring lifestyle money series for 9Honey that uses her own budgeting and household habits to show practical ways to save. Her archive also includes wellbeing and relationships pieces and explainer features on language and everyday culture, including terms, names and how people use them.