Erica Lam is an award-winning environmental journalist currently reporting for Creatively United Community, where she investigates climate policy implementation and energy transition challenges. Based in Vancouver, her work focuses on three core areas:
carbon credit markets, individual lifestyle changes
Erica Lam has established herself as a prominent environmental and climate journalist in Canada over the past decade. Her career began at The Style Spy (2015-2022), where she covered sustainable fashion trends and ethical manufacturing practices. This foundation in consumer-focused sustainability reporting paved the way for her current role as lead environmental correspondent at Creatively United Community since 2023.
Key career phases include:
This 2025 investigative piece exposed ecological impacts of British Columbia's predator control program through drone footage analysis and interviews with 14 wildlife biologists. Lam revealed how the culling strategy contradicted the province's own biodiversity protection targets, leading to parliamentary review of wildlife management policies. The article's unique contribution lay in mapping wolf pack territories against proposed LNG pipeline routes, suggesting corporate influence on conservation decisions.
Lam's economic analysis of Canada's energy export strategies debunked protectionist approaches to climate policy through comparative case studies of Norway and Venezuela. By analyzing 10 years of customs data and corporate filings, she demonstrated how tariff wars accelerated fossil fuel extraction in Alberta's oil sands region. The piece influenced G7 trade negotiations by highlighting unintended consequences of well-intentioned climate measures.
This solutions journalism project tracked Vancouver's electric bus fleet implementation over 18 months, combining rider surveys with emissions testing data. Lam's ground-level reporting revealed a 23% increase in weekday commuter adoption compared to diesel routes, while identifying equity gaps in suburban access. Transportation ministers from three provinces cited the work in their 2025 interprovincial transit funding agreement.
Lam prioritizes human-scale stories about climate adaptation rather than technological deep dives. A successful 2024 series about coastal erosion prevention in Haida Gwaii communities exemplified this approach by pairing traditional ecological knowledge with civil engineering plans. Pitches should emphasize real-world applications of sustainability initiatives rather than laboratory innovations.
Her ongoing investigation into Canada-U.S. hydrogen export agreements demonstrates interest in transnational energy economics. Recent articles have examined workforce training programs for green hydrogen plant workers in Nova Scotia, making this an ideal angle for pitches about just transition strategies in extractive industries.
Lam consistently amplifies First Nations environmental stewardship programs, particularly those blending modern monitoring tech with ancestral practices. Her 2023 coverage of the Athabasca Chipewyan First Nation's solar-powered boreal forest preservation initiative set the template for effective pitches in this area.
Lam received this honor for her exposé on methane leakage reporting discrepancies in Alberta's oil fields. The CAJ jury noted her innovative use of satellite imagery analysis combined with worker testimony to verify emissions data. This recognition solidifies her position as a leading investigative reporter in the energy sector.
Her interactive feature "Mapping Canada's Carbon Capture Pipeline Proposals" won for making complex infrastructure projects accessible to general audiences. The project influenced the Canadian Energy Regulator's public consultation process by demonstrating high public engagement with visual storytelling formats.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Environment, here are some other real estate journalist profiles you may find relevant:
