Emma Greene
Emma Greene builds fashion and beauty shopping stories around products she has personally worn, used, and tested, turning her reporting into concrete recommendations grounded in real-world experience.
She writes fashion, beauty, and lifestyle commerce content for InStyle, specialising in product-focused reviews and service pieces that help readers choose what to buy.
Footwear and Wardrobe Staples
Greene’s fashion coverage often centres on shoes and everyday clothing that balance comfort with a “cool-girl” aesthetic, using specific brands and styles as anchors for her stories. In her piece on comfortable shoes from a Jennifer Aniston-worn brand, she builds the narrative around how her friends respond to the shoes in daily life, using their experiences to frame fit, comfort, and style rather than relying only on brand marketing claims.
She also contributes to wardrobe staples coverage, including editor try-on features that compare different cuts and fits of denim. In the round-up of fall’s most popular jeans, she helps evaluate baggy, bootcut, and other trending styles through an editor try-on format, focusing on how each pair actually wears, which washes and silhouettes feel most versatile, and which styles emerge as favourites after real use.
Beauty Product Reviews with Extended Testing
Greene applies a testing-led approach to beauty, particularly in long-form reviews of core products such as lip masks. In a lip mask review for InStyle, she assesses 13 different formulas over multiple nights, systematically comparing their performance on dry lips and documenting changes in texture, hydration, and overall comfort.
The piece emphasises extended, consistent testing over quick impressions, with Greene dedicating a full month to trying the lip masks before selecting the best options. She translates that testing into clear takeaways on who each formula suits, how it feels during overnight wear, and which products justify their price based on noticeable results.
Service-Focused Fashion and Beauty Commerce
Across fashion and beauty, Greene’s work sits squarely in service journalism, designed to guide shopping decisions rather than simply report trends. Her professional bio describes her as a journalist specialising in fashion and beauty reviews who believes in the power of real-world product testing, a description reflected in her footwear, denim, and lip mask coverage.
Her role on InStyle’s commerce team involves writing and contributing to shopping content that merges editorial judgement with product research, pairing clear descriptions of fit, feel, and performance with concise recommendations. Whether she is comparing fall jeans, canvassing friends about the comfort of a specific shoe brand, or ranking lip masks after a month of wear, Greene keeps the focus on how products behave off the page - how they look, last, and feel when incorporated into everyday routines.
This emphasis on lived-in testing gives her pieces a practical bent: product round-ups are structured around editor or user favourites, comfort and durability are treated as core criteria, and beauty recommendations arise from repeated use rather than single-swatch impressions. Within InStyle’s fashion coverage, she occupies a niche at the intersection of style and utility, translating hands-on trials into accessible shopping guidance for fashion, beauty, and lifestyle essentials.
4 more fashion journalists.
Alexander Hernandez Gonzalez
Alexander Hernandez Gonzalez is a fashion journalist who uses style coverage to give voice to Latino communities and link luxury fashion to politics, social justice, and representation. He covers contemporary fashion for L’Officiel USA, focusing on how luxury brands translate creative ideas into campaigns, runway shows, and menswear stories. His narrative-driven features unpack themes, casting, and visual language behind collections and trend moments, with special attention to luxury campaigns, brand heritage, and “shoe fanaticism.” He reports across the fashion-month calendar with detailed runway coverage, follows designer-led shifts at ready-to-wear labels, and writes context pieces around London Fashion Week. Within men’s coverage, he translates runway concepts into everyday styling, stressing fit, fabric, and movement. He often uses cultural hooks like zodiac style guides to make luxury fashion accessible, while keeping prose clear, descriptive, and concept-led.
Amy Clark
Amy Clark turns fashion and beauty trends into practical, shoppable advice for Mamamia’s audience, using hands-on product testing, clear price points and a direct, informal voice. She is Mamamia’s beauty and fashion editor, working across beauty, fashion and lifestyle content, writing, editing and commissioning stories about what to wear and what to buy. Her fashion coverage focuses on accessible price ranges, concrete shopping guidance and real-life wardrobes, including sale round-ups under the $100 mark and trend explainers built around specific silhouettes and prints. Her beauty work centres on products she has used, with recurring “beauty empties” and new-launch round-ups that give short, outcome-focused verdicts grounded in day-to-day routines. She hosts Mamamia’s You Beauty podcast and oversees lifestyle verticals across travel, food, health, wellness, weddings and home, drawing on more than a decade in women’s media and senior brand and content roles.
Angela Law
Angela Law is the digital editor at ELLE Australia, and her coverage stands out for turning red carpet looks, couture shows, and shopping guides into clear reads on modern style. She covers fashion through designer coverage, celebrity style, and service-led pieces that translate trends and luxury moments into real wardrobes. Her reporting focuses on silhouette, fabric, styling choices, and how high-profile events shape current eveningwear and fashion codes. She also writes shopping-led stories on denim, mini bags, seasonal buys, and beauty picks, with an eye on practical use and wardrobe building. Her background spans more than nine years in digital media across fashion, beauty, lifestyle, and pop culture, and she has written for Vogue, Refinery29, Allure, and Harper’s Bazaar.
Arielle Katos
Arielle Katos is a fashion interpreter who turns weekly runway, celebrity, and street style noise into clear narratives about how people dress and shop in real life. She is the digital director at Harper’s BAZAAR Australia, shaping fashion and culture coverage across articles, shopping edits, reviews, and the How BAZAAR podcast. On the podcast, she anchors conversations on couture weeks, viral beauty innovations, new-season trends, and events like the Met Gala, using guests’ experience and her editorial vantage point to explain what matters. Her writing often starts from a specific look or colour, such as Pantone’s “Cloud Dancer” and emerging shades like chartreuse, cerulean blue, and lavender, and builds out to trend mood and longevity. She links street style, on-set styling, red-carpet choices, and product lists to show how glamour, minimalism, and editorial imagery translate into practical wardrobe decisions. She also guides social coverage across fashion, beauty, celebrity, culture, lifestyle, and health for a wider digital portfolio.