Emily Poole
Emily Poole is a communications executive at Bristol City FC who focuses on clear, club-first news and announcements across the men’s and women’s sides and supporter-facing initiatives. Her work centres on turning internal decisions and fan programmes into concise, accessible updates that fit the tone of an official club channel. She operates at the junction of football operations and supporter engagement, translating the priorities of the communications team into straightforward stories and notices.
Club communications and official announcements
As part of Bristol City FC’s communications team, Poole contributes to the club’s official channels, including the main website and associated media outputs. Her byline on the announcement of Michael Skubala’s appointment as City Manager shows her role in publishing formal news on coaching and leadership changes within the club structure.
She presents these developments in direct language that foregrounds the appointment itself and its significance for the football operation, consistent with the style of an in-house press office. Her position as Communications Executive places her close to decision-makers, and her output reflects that proximity by focusing on verified, club-approved information and key organisational milestones.
Football management and staffing news
Poole’s coverage of the Skubala appointment illustrates her focus on internal football management decisions and how they are communicated publicly. The headline emphasises the action - an appointment - and the role - City Manager - ahead of personality or opinion, underlining a functional, news-first approach to staffing updates. In this type of piece, she is responsible for setting out the essentials: who has moved into a key role, how that fits within the club, and what it means from an organisational perspective.
The work sits squarely within sports communications but is shaped by the specific needs of a professional football club, where clarity, hierarchy, and timing of announcements matter as much as the content itself.
Supporter and family engagement
Poole also works on supporter-facing activity, particularly initiatives aimed at families and younger fans. She has been credited with handling the application process for a “Kids takeover” on a Bristol City family day, selecting participants and coordinating their involvement in matchday roles. That work is operational, but it also informs how club stories are framed: she understands fan expectations from the inside and carries that into communications that emphasise inclusion and experience. In this area, her focus is less on match reports and more on the programmes that shape how supporters connect with the club, ensuring that fan engagement plans are backed by clear, practical messaging.
Women’s football and ownership updates
Within the wider communications function, Poole contributes to major announcements around Bristol City Women, including ownership and investment news. She is named among the communications staff thanked for their work on the announcement that Mercury13 acquired a majority stake in Bristol City Women, a deal that required careful handling across internal and external channels. Her involvement in that project signals a role in supporting high-impact stories where women’s football and club governance intersect.
In this context, her work helps present complex structural changes in straightforward terms, keeping the emphasis on what has changed for the team and its future rather than on commentary or analysis.
Across these strands, Poole’s output is defined by discipline and consistency rather than personal voice.
She stays within the frame of official club communications, producing pieces that align with Bristol City FC’s broader fan engagement plans and heritage initiatives while remaining tightly focused on the immediate subject. For organisations looking to understand how a decision, initiative, or investment will be presented through the club’s own channels, her work offers a reliable example of Bristol City FC’s preferred style: succinct, factual, and centred on the club and its people.
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