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Emily Lloyd

whitchurchherald.co.ukUK
Interested in
Fuel PricesMotoringLocal News
About

Emily Lloyd works in a senior newsroom role at the Whitchurch Herald, where she covers motoring topics with a particular focus on fuel prices and local garages in North Shropshire. Her coverage treats automobile stories as part of everyday life, concentrating on how fuel costs and access to local services affect residents rather than on abstract industry commentary.

Motoring coverage and low-price fuel

Her automobile beat includes the story on a North Shropshire garage that continues to lead on low-price fuel, which frames fuel pricing as a competitive advantage for a local business and a practical concern for drivers. The emphasis on low-price fuel and a specific garage positions her motoring coverage firmly around affordability at the pump and the realities of keeping a car on the road.

This focus on concrete price leadership rather than general automotive trends distinguishes her work from more generic motoring reporting.

Local economy and service reporting

Her motoring stories sit within a wider interest in how local services function and how residents make everyday spending decisions. When she writes about garages and fuel, the coverage doubles as reporting on small business dynamics, competition and value-for-money in the local transport infrastructure. The tone is practical and rooted in day-to-day concerns such as where drivers can find cheaper fuel and what that means over time for their cost of travel.

Shropshire weeklies newsroom role

Alongside front-line reporting, she has a senior role across the Whitchurch Herald and the Oswestry & Border Counties Advertizer, giving her influence over coverage and commissioning across the Shropshire weeklies. Experience in covering local democracy and leading newsroom output means her automobile pieces sit within a broader understanding of council decisions, infrastructure planning and public services.

She also serves as a contact for recruiting reporters to these titles, indicating a hands-on involvement in shaping how local issues, including motoring and transport, are covered.

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Alan Dowds

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Alan Dowds is a motorcycle journalist focused on practical riding, workshop know-how and real-world bike testing. He runs Visordown while writing guides, advanced riding features and first ride reviews for road and track riders. He has more than two decades of experience, including staff roles at dedicated bike magazines, before moving into freelance work across multiple outlets. His beat covers recovery after crashes, knee-down technique, filtering, city traffic, green-laning, learner training and track riding. He also reports on production, pricing and new adventure bikes such as the Norton Atlas made in India. His workshop coverage includes puncture repairs, winter storage, chain care, engine bearings, case covers and caliper seals. He writes in direct, methodical language, using step-by-step guidance, practical testing and photos to help riders become safer, faster and more mechanically confident.

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Alan Feldberg

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Alan Feldberg is a fact-led automotive trade reporter who tracks how manufacturers, fleets, mobility providers and repair networks are reshaping the modern motor industry, with a particular focus on the UK car market and its supply chain. He writes concise, data-driven news for Bodyshop Magazine, having been part of its editorial team for years, including a period as Middle East editor. He covers the rise of Chinese vehicle makers, named models and market share, dealer and fleet technology, online retail platforms, leasing, remarketing and mobility networks. He also reports on repair groups, parts distributors, OEM approvals, fuel prices, employment and wider industry pressures. His pieces turn corporate announcements and market reports into clear signals for garages, bodyshops, fleets, dealers and mobility providers.

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Alastair Crooks

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Alastair Crooks is a senior news reporter at Auto Express who covers both new cars and the infrastructure that will support them, tying factory-scale developments to driveway-level reviews. He focuses on electric cars, mainstream launches and UK pricing, reporting on new and electrified models entering the market, their spec, positioning and what they change for buyers. His road tests of SUVs and saloons assess ride, range, interior space, value and running costs, with clear, sometimes blunt verdicts backed by specifics rather than general impressions. He writes news, reviews, features and occasional opinion columns on driving behaviour and in-car tech, drawing on his background as a car salesman, his degree in journalism and his enthusiast experience at car shows and track days. Some of his work also appears in magazine-style formats.

UK·Automobile
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