As digital editor of Investment Magazine, Fry specializes in institutional investment strategies and regulatory developments. Her reporting combines technical financial expertise with accessible explanations of complex market mechanisms.
With over 25 years shaping financial journalism across Australia's premier publications, Elizabeth Fry has established herself as a trusted voice in business and investment reporting. Her career began at The Australian Financial Review where she developed foundational expertise in corporate finance and market analysis before transitioning to leadership roles at Investment Magazine and Westpac Wire.
Fry's 2025 investigation into Aware Super's AI strategy revealed how the AU$185 billion fund leverages machine learning for portfolio optimization. Through exclusive interviews with C-suite executives, she documented the fund's transition from legacy systems to predictive analytics models, including proprietary data about their real estate valuation algorithms.
This public service journalism piece combined forensic accounting analysis with victim testimonials to expose new financial fraud tactics. Fry worked with cybersecurity experts to create a detection framework used by ASIC in their 2024 consumer protection guidelines.
Fry prioritizes stories about pension fund technology adoption, particularly AI implementations that demonstrate measurable ROI. Pitches should include verifiable data points from fund managers or technology providers. Recent coverage of Aware Super's predictive analytics deployment shows her interest in concrete case studies over theoretical discussions.
With her Graduate Diploma in Financial Planning, Fry excels at explaining complex regulations. Successful pitches often pair legislative changes with real-world examples, like her 2023 analysis of APRA's liquidity requirements for infrastructure funds.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Finance, here are some other real estate journalist profiles you may find relevant:
