Eir Nolsøe
Eir Nolsøe is a business journalist at the Telegraph who focuses on how technological change reshapes the economy, work and the state’s finances. Her coverage stands out for tying boardroom and technology trends directly to labour markets and the tax base, showing how shifts in corporate investment and automation filter through to ordinary workers and public services.
Technology disruption and the labour market
Nolsøe’s business reporting highlights the scale and speed of disruption from artificial intelligence and automation, with a particular focus on jobs and skills. In her piece on an AI-driven “jobs bloodbath” and its impact on income tax, she examines how rapid advances in AI could erase large numbers of roles that currently underpin government revenues. She sets out the mechanisms through which automation changes hiring, pay and job security, and looks at which occupations and sectors are most exposed. Her work in this area often centres on what these changes mean for workers’ prospects, retraining needs and the balance of power between employers and employees.
Economic policy and the tax base
A recurring thread in Nolsøe’s coverage is the link between business decisions and the health of the public finances. In writing about the prospect of widespread AI-driven job losses, she follows the consequences through to the tax system, asking what happens when fewer workers pay income tax and how that constrains future spending on public services. She explores how shifts in where value is created — from human labour to capital and algorithms — could force governments to rethink how they raise revenue. Her stories in this space often spell out the fiscal stakes of business trends in plain terms, making abstract projections about GDP, productivity and tax receipts concrete.
Analytical business reporting
Nolsøe writes in an analytical style that blends business reporting with economic context and policy analysis. She takes headline-grabbing developments such as breakthroughs in AI and tests them against data, expert forecasts and historical experience to show whether they are genuinely transformative or overhyped. She is attentive to distributional effects, asking who gains, who loses and over what time frame when businesses adopt new technologies or restructure their workforces. Her pieces tend to move beyond company announcements to examine second- and third-order effects, such as how changes in employment patterns reverberate through consumer spending, tax revenues and long-term growth.
Across her business beat, Nolsøe is drawn to stories where technology, economics and policy collide. She is most distinctive when she traces a clear line from innovations inside firms to outcomes in the wider economy and the public realm, turning complex debates about AI, jobs and taxation into accessible, tightly argued journalism.
4 more business journalists.
Adam McCulloch
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Aidan Fortune
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Albert Toth
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Alberto Nardelli
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