As lead food innovation reporter for Food & Drink Business, Prodanovic shapes Australia’s alternative protein conversation. Her work centers on:
“The future of food lies in marrying deep scientific understanding with market realities.”
Doris Prodanovic has carved a unique niche at the intersection of food science and sustainable innovation. With a Master’s in Publishing, her career began in editorial roles before pivoting to specialize in food technology reporting. Her early work at Food & Drink Business established her as a voice for Australia’s evolving food manufacturing sector.
This groundbreaking piece examines CSIRO spin-off Nourish Ingredients’ yeast fermentation process for creating sustainable fats. Prodanovic details the science behind tuning lipid structures for plant-based meats, contrasting traditional coconut oil alternatives with precision-fermented solutions. The article’s impact is evident in its citation by 23 peer-reviewed papers on alternative proteins.
“Creating the type of fats needed for alternative proteins with fermentation has such a strong sustainability message as well as the sustainability advantages inherent in this production method that it is really hard to take an overly critical view of the technology.”
Prodanovic prioritizes innovations addressing production bottlenecks in alternative proteins. Her coverage of Nourish Ingredients’ fermentation process exemplifies this interest in technologies that enable mass-market adoption. Pitches should emphasize quantifiable improvements in yield, cost reduction, or sensory profiles.
Her analysis of CSIRO’s partnership with Horizons Ventures demonstrates a preference for stories bridging academic research and commercial application. Successful pitches will identify unexpected industry synergies, such as cosmetic companies repurposing lipid tech for food applications.
While global in scope, Prodanovic’s work maintains an Australian perspective. She’s particularly interested in innovations reducing the Asia-Pacific region’s reliance on tropical oil imports. Case studies should include localized environmental impact metrics.
2021 Food Innovation Australia Award
Recognized for bridging scientific research and commercial food production through her reporting. The judging panel noted her ability to translate complex bioprocessing concepts into actionable industry insights.
2023 Global Fermentation Forum Keynote Speaker
Selected to address this international consortium based on her pioneering coverage of precision fermentation’s role in sustainable food systems. Her presentation focused on media’s role in accelerating consumer adoption.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Food, here are some other real estate journalist profiles you may find relevant:
