Devin Heroux is a leading sports journalist and content strategist currently shaping curling media at The Curling Group. Based in Toronto, he combines decades of experience at CBC with a passion for innovative storytelling.
“I was first captivated by curling during the 1998 Olympics, watching Saskatchewan’s Team Schmirler win gold... That experience made me realize how much this sport can mean to people and place.”
Devin Heroux’s career exemplifies a commitment to sports journalism that blends human-centric storytelling with technical expertise. Beginning in 2010 at CBC Saskatchewan, he honed his skills in multi-platform reporting, covering local stories that resonated with community values[1][6]. His transition to CBC Sports in 2017 marked a shift toward national prominence, particularly through his coverage of the 2018 Winter Olympics and subsequent Games, where he emphasized athlete narratives over mere results[1][8].
In April 2025, Heroux joined The Curling Group (TCG) as Head of Content and Chief Correspondent, a role that leverages his storytelling prowess to redefine curling coverage. His inaugural project, the Rio Mare Battle of the Sexes, streamed live on TCG’s platforms, showcased his ability to blend commentary with in-depth analysis[1].
“Curlers are the most accessible athletes to media and the fans — now we’re going to elevate the audience experience, covering this sport in a way it’s never been done before.”
This press release doubles as a manifesto for Heroux’s vision at TCG. It outlines his mandate to innovate curling media through digital-first strategies, including live streaming and athlete-driven content. The article highlights his transition from CBC to TCG, emphasizing his belief in curling’s untapped potential as a narrative-rich sport[1].
Heroux’s reporting during the Paris Olympics earned him the King Charles III Coronation Medal, awarded for contributions to Canadian storytelling. His pieces focused on underdog athletes, such as a profile of a first-time Olympian balancing training with parenthood. This work exemplified his knack for uncovering emotional depth in high-stakes environments[1][8].
Heroux’s early pieces for CBC Saskatchewan often highlighted grassroots sports initiatives, like a community-led curling program for Indigenous youth. These articles established his reputation for marrying local relevance with broader social themes, a style that continues to define his work[1][6].
Heroux prioritizes narratives that explore curling’s cultural and personal significance. Pitches should highlight unique angles, such as athletes overcoming adversity or initiatives expanding the sport’s accessibility. For example, his coverage of the Rio Mare Battle of the Sexes emphasized gender dynamics in curling, a topic rarely explored in mainstream sports media[1].
While Heroux covers year-round sports, his Olympic work remains a cornerstone. Pitches tied to upcoming Games should highlight lesser-known athletes or innovations in training. His Paris 2024 coverage of a Paralympic curler’s journey to qualification demonstrates his interest in intersectional stories[1][8].
Heroux rarely engages with routine game summaries or transactional sports news. Instead, he seeks stories that intersect with broader themes like mental health, equity, or technology. A successful pitch might explore how AI is transforming curling analytics, a subbeat he has yet to tackle but aligns with TCG’s innovative ethos[1][6].
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