David Greenspan
David Greenspan writes a recurring column for Real Estate Magazine that gives real estate agents direct, sales-focused advice rooted in his work as a marketing coach and founder of MindShare101. His pieces concentrate on mindset, habit and execution, using plain language and a blunt tone to push agents toward consistent prospecting and better marketing decisions. He also works as a keynote speaker, trainer and coach, helping sales professionals and real estate businesses bridge online and offline marketing so their brand stays top of mind.
Greenspan: The broker who never saw it coming
In columns such as “Greenspan: The broker who never saw it coming,” Greenspan writes for agents who are blindsided by shifts in their business and the market around them. He uses this kind of story-driven headline to underline the cost of ignoring fundamentals like follow-up, database work and disciplined lead generation when conditions change. The emphasis is less on market statistics and more on how an individual broker or agent responds, tying business outcomes back to daily behaviour and decision-making.
The tone matches the way his coaching is described elsewhere: direct, raw and real, designed to be a jolt rather than a gentle nudge.
Why so many agents feel busy… but are falling behind
Productivity and focus are another core theme, highlighted in work like “Why so many agents feel busy… but are falling behind.” Greenspan writes about agents who are constantly in motion yet not moving key metrics like listings, appointments or repeat business, and he pushes readers to distinguish real business-building work from low-value activity. That focus reflects his coaching practice, where he works with agents and teams on discipline, pipeline management and marketing systems instead of one-off tactics. He often ties these ideas back to how agents spend their marketing dollars, stressing that every channel should support a single, coherent presence in the minds of clients and prospects.
The long-term effect of today’s decisions
Greenspan’s column “The long-term effect of today’s decisions” shows his preoccupation with how small, daily choices compound over time in a real estate career. He writes about decisions on prospecting, branding, follow-up and client care as long-term investments, not one-week experiments, and asks agents to look at their pipelines and marketing through that lens. This long-view approach is grounded in his years working inside the real estate industry and in his role building MindShare101, where he concentrates on helping agents earn a higher return on their marketing by aligning every touchpoint with a consistent brand message.
He returns to ideas like habit, discipline and follow-through across his work, presenting them as the real levers behind production, regardless of market cycle.
Greenspan: The questions agents are asking now
In “Greenspan: The questions agents are asking now,” he shifts into a more explicitly responsive mode, organizing his column around the issues he hears from working agents.
This piece is linked to coverage of topics such as real estate market slowdowns, new disclosure requirements, regional markets like Vancouver Island and Oakville, and conditions facing first-time buyers, which positions the column as a bridge between on-the-ground concerns and broader market stories. Greenspan uses that format to surface recurring anxieties - about regulation, pricing, inventory and consumer sentiment - and then pull the discussion back to what agents can control in their day-to-day business. Across these question-led columns, he writes in the same coaching voice he uses on stage and in training, translating industry shifts into practical next steps for agents’ marketing and client work.
4 more real estate journalists.
Addie Morfoot
Addie Morfoot covers how real estate, culture and media meet, focusing on people, rules and the way homes shape a life. She reports for The New York Times on housing and lifestyle, from personal narratives about finding a home after loss to features on how short-term rental policy affects everyday owners and renters. She writes real estate stories that connect laws and regulations to the choices available to ordinary residents in specific towns and cities. She is a regular contributor to the Sunday Routine franchise, following actors, comedians and designers through a typical day and showing how settings like homes, studios and subway cars shape daily experience. She also has a long track record covering documentary film and the entertainment business, including legal questions around fair use, changing docu-series formats, festival premieres and financing. Her portfolio spans more than two decades of work for The New York Times, Variety, The Wall Street Journal and Crain’s New York Business.
Alcynna Lloyd
Alcynna Lloyd is a real estate reporter and economic journalist at Business Insider whose work is distinct for treating housing as a core economic system people must navigate. She covers how housing markets, costs, and mobility shape everyday life decisions, connecting data on rents, home prices, and city trends with stories of people managing debt, multigenerational living, and moves abroad. Her beat centers on housing costs, renters, and household strategies, following renters pushing back against landlords and tracking “desperate home sellers” using concessions in unaffordable markets. A second strand of her coverage focuses on relocation, remote work, and cheap cities as everyday economic strategies. She regularly uses rankings and lists, such as best and worst states to buy a home and Rising Stars of Real Estate, and reads city housing and migration shifts as signs of broader economic change.
Alec Lazenby
Alec Lazenby covers how provincial politics and government decisions shape housing, real estate and the wider social fabric. He reports for The Vancouver Sun from the provincial legislature. His work examines HousingHub, middle-income rentals, affordability, stalled projects, empty condos, developer layoffs, municipal housing targets and land use. He also covers health, addiction, safer supply, involuntary care, water rights, resource management, Indigenous rights and Crown land. Lazenby connects policy language to specific buildings, rents, projects, services and people. He explains financial, regulatory and market pressures, then follows how institutions, professionals, developers, municipalities and affected communities respond. His reporting tests government goals against practical outcomes and shows how policy reversals, construction costs, interest rates and political accountability shape housing and public life.
Amir Ali
Amir Ali links housing, disputes, and oddball neighbourhood stories in case-based, street-level reporting for Daily Hive. He holds a senior editorial and writing role, listed on the masthead as part of Vancouver leadership and described as a staff writer. His core beat is real estate, especially the rental market and housing affordability, tracking rent ranges, market shifts, and how pressures land on people trying to stay housed. He also covers crime, civil tribunals, and mental health, explaining decisions and conflicts in plain language that focuses on timelines, behaviour, and outcomes. Ali writes offbeat hyperlocal features, traffic and transport disruptions, business, food, and general local news, often turning infrastructure, small businesses, and civic systems into tangible stories. A former radio producer, he brings tight pacing and clear stakes to written pieces and maintains an active social media presence as a broadcaster and writer.