David Cook (NEXT.io, USA) specializes in mergers, regulatory shifts, and leadership strategies within global iGaming markets. With a Pulitzer-winning foundation in investigative journalism, his current work combines financial acuity with operational insights for industry executives.
David Cook’s career spans over two decades, marked by a transition from traditional newsrooms to specialized business and gaming journalism. Beginning as a reporter at the Christian Science Monitor, he honed his skills in investigative journalism, contributing to their 1996 Pulitzer Prize-winning international reporting team. His tenure as Washington bureau chief (2001–2016) solidified his reputation for dissecting complex policy issues, particularly at the intersection of government and technology.
In 2021, Cook shifted to freelance writing, focusing on the rapidly evolving gaming and fintech sectors. His work for NEXT.io since 2023 demonstrates a sharp pivot toward analyzing mergers, leadership dynamics, and regulatory frameworks within iGaming. This phase of his career combines his knack for deep-dive interviews with a forward-looking analysis of market trends.
This May 2024 piece dissects the high-stakes battle for Entain’s acquisition, blending financial analysis with insider perspectives from Matt Davey. Cook contextualizes MGM’s strategic advantages against private equity rivals, highlighting regulatory hurdles and market saturation in North America. The article’s impact lies in its predictive analysis, cited by investors navigating the $11B deal’s volatility.
“The iGaming industry’s consolidation isn’t just about market share—it’s a survival tactic in an era of escalating licensing costs.”
In this April 2024 profile, Cook explores the paradox of growth versus sustainability through FairPlay CEO Ben Keith’s leadership philosophy. The article contrasts Keith’s customer-centric approach with industry-wide pressure for rapid IPOs, supported by revenue data from emerging Asian markets. Cook’s access to internal strategy sessions provides rare insight into balancing scalability with regulatory compliance.
This technical deep dive (April 2024) analyzes Kambi Group’s platform transition through the lens of operational risk management. Cook interviews Lögdberg about migrating 14TB of live betting data while maintaining uptime during peak events. The piece has become essential reading for CTOs in sports betting infrastructure.
Cook consistently highlights how jurisdictional licensing impacts M&A timelines. Pitches should foreground antitrust implications in markets like Ontario or New Jersey, referencing his May 2024 Entain analysis. For example, a pitch about Brazil’s new betting tax laws could parallel his coverage of Germany’s Glücksspielneuregulierungstaatsvertrag (2023).
His FairPlay Sports Media piece demonstrates appetite for CEO profiles that reveal operational metrics (e.g., CAC ratios, geofencing costs). Successful pitches might explore how AI-driven CRM systems affect customer retention, mirroring his interview with Lögdberg’s tech stack overhaul.
While Cook extensively covers US/Canada markets, he’s increasingly focused on Africa and Southeast Asia. A pitch about Nigeria’s proposed gaming license framework should tie to his 2023 analysis of Kenya’s Betting Control Act, emphasizing demographic data on mobile penetration rates.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Gaming, here are some other real estate journalist profiles you may find relevant: