David Byers is the Deputy Property Editor at The Times and Sunday Times, specializing in real estate markets, personal finance systems, and regulatory frameworks. With 19 years at News UK, he’s become a vital voice for consumers navigating complex financial landscapes.
“The best financial journalism doesn’t just explain numbers—it reveals who those numbers fail to protect.”
We’ve followed David Byers’s work for over a decade, observing his evolution from a tenacious reporter to a deputy editor at one of the UK’s most influential media institutions. His career at The Times and Sunday Times reflects a commitment to demystifying complex financial systems while championing consumer advocacy.
Byers prioritizes stories demonstrating how macroeconomic shifts affect individual households. A successful 2023 pitch detailed how interest rate hikes disproportionately impacted first-time buyers in Manchester’s regeneration zones, using Land Registry data cross-referenced with local employment stats.
His coverage of FCA’s delayed action against crypto platforms shows appetite for holding regulators accountable. PR professionals should highlight cases where policy intentions clash with implementation realities, particularly in fintech and property sectors.
Articles like his analysis of “bank of mum and dad” mortgage guarantees reveal interest in shifting family dynamics. Pitches should connect demographic trends (e.g., aging populations) with tangible financial products or services.
With Byers’s focus on quantifiable green standards, successful pitches include third-party verified data on energy efficiency improvements paired with resident testimonials.
His comparative analysis of London vs. Midlands property markets demonstrates preference for geographic contrasts. Provide localized data sets showing how national trends manifest differently across UK regions.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on RealEstate, here are some other real estate journalist profiles you may find relevant: