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Darin Graham

skift.comUK
Interested in
Climate PolicyAviation EmissionsHotel SustainabilityTourism Resilience
About

Darin Graham is an award-winning climate journalist covering the global travel industry for Skift. He focuses on how airlines, hotels, and tourism businesses respond to climate change, from new technologies and decarbonization strategies to business risk and allegations of greenwashing. His coverage connects physical climate impacts, regulatory pressure, and corporate behavior across the travel economy, showing how climate stress is changing where and how people move.

Climate Pressure on Airlines and Aviation

Graham devotes a significant portion of his beat to aviation’s climate burden and the industry’s attempts to manage it. He reports on policy shifts such as the end of Sweden’s aviation climate tax, grounding his coverage in airline reactions and what those decisions mean for emissions trajectories and ticket pricing.

He follows the debate around long-term decarbonization, including aviation’s 2050 net-zero target and expert assessments that this goal could slip, treating the target as a business, regulatory, and reputational risk for carriers and industry bodies.

His reporting on green aviation startups looks closely at funding realities rather than hype. In coverage of a funding crisis for climate-focused aviation innovators, he examines whether capital is matching the industry’s stated ambitions and how investment shortfalls could delay new fuels and technologies entering commercial fleets. He also tracks airline lobbying and public positioning, including calls from carriers such as Wizz Air to end fossil fuel subsidies, tying corporate climate messaging back to concrete policy demands and market incentives.

Hotels, Technology, and Cutting Emissions

Graham’s coverage of hotels combines operational detail with emissions accounting and cost implications. In his reporting on AI food waste trackers, he explains how software and data tools help properties reduce waste volumes and avoid substantial CO₂ emissions, framing these systems as both climate interventions and efficiency plays for hotel chains. He follows the financial and technical side of these tools, showing how investment in measurement technologies can translate into quantifiable emission reductions and new sustainability metrics for hospitality businesses.

He also profiles low-carbon hospitality models, including “net-zero” or strongly decarbonized hotels rejecting fossil fuels. In that work he explores what it means in practice for properties to move away from fossil-fuel-based heating, cooling, and power, and how those choices interact with guest expectations and pricing. His reporting on a climate event in London canceled due to extreme heat extends that focus, highlighting how hotels and venues must now factor climate risk into operations, scheduling, and contingency planning as extreme temperatures become a direct business issue.

Tourism Destinations Under Climate Stress

Across destination coverage, Graham links severe weather and environmental change to tourism revenues, recovery timelines, and brand perception. In his reporting on Jamaica’s tourism after Hurricane Melissa, he details how storm damage shut dozens of resorts and left the destination facing a long recovery, treating climate-fueled extreme weather as a structural challenge rather than a one-off disruption.

He looks at the knock-on effects for employment, investment, and destination marketing when a core tourism product is offline for extended periods.

His work on record seaweed levels hitting Caribbean beaches focuses on less dramatic but persistent climate-related pressures. He shows how chronic sargassum influxes push hotels to cut prices and adapt operations, turning what might seem like a localized nuisance into a revenue, reputational, and resilience issue for beach destinations. Coverage of extreme heat reshaping when and where people travel similarly treats climate as a demand driver: he reports on how rising temperatures alter booking patterns and seasonal peaks, and how travel companies and destinations adjust their strategies as traditional high seasons become less viable.

Advertising, Messaging, and Greenwashing Scrutiny

A recurring thread in Graham’s work is scrutiny of how travel brands communicate around climate, especially in advertising and sustainability claims. He covers authorities banning flight ads on climate grounds, asking whether restrictions on marketing will materially shift consumer behavior or simply change how airlines frame their services. His reporting on cruise ads pulled in the UK for misleading “green” promises shows him treating regulators, consumer watchdogs, and corporate marketing departments as key actors in the climate story.

Across these pieces he uses specific examples of ad bans, corrective rulings, and contested claims to define greenwashing in practical terms for the travel sector. The focus is not only on whether a claim is technically accurate, but on how marketing language interacts with real emission trajectories and transition plans. Taken together with his coverage of industry initiatives and climate technologies, his beat maps a full spectrum: from genuine decarbonization efforts and operational changes to messaging that overstates progress or obscures underlying risks.

Also covering this beat

4 more environment journalists.

AW

Abby Wallace

POLITICO Europe

Abby Wallace covers where energy, climate and politics meet, with a focus on how net zero, power markets and extreme weather affect people and institutions. She is an energy and climate reporter at POLITICO, covering U.K. energy policy, climate targets and the transition from fossil fuels. Her subjects include government and opposition debates over net zero, decarbonization, support schemes, infrastructure, public spending and climate adaptation. She also reports on energy companies, household bills, labor standards, supply chains and corporate accountability. Her work connects technical policy choices to jobs, competitiveness, public services and voter sentiment. She uses polling, expert voices and political analysis to examine public attitudes and government response to extreme weather. Before POLITICO, she worked on the companies desk at the Financial Times and the business news desk at Insider. She has also freelanced on politics, business and climate.

UK·Environment
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Adam Fulton

theguardian.com

Adam Fulton is a digital news producer focused on fast-moving global stories where environment, conflict and politics meet. He works on the Guardian’s Australian operation, using rolling live blogs to cover geopolitical crises, climate-linked disasters and wars with clear structure and context. His Middle East coverage, including the Gaza peace plan, tracks tension between political messaging and on-the-ground realities, tying leaders’ statements to military movements, diplomatic reactions and humanitarian reports. His disaster reporting, such as on Nepal–Tibet floods, links rising tolls and missing people to infrastructure damage, rescue strain and cascading environmental threats. His Ukraine war blogs treat resource scarcity, especially water and energy, as strategic factors and track how infrastructure damage shapes the conflict. A former entertainment and arts reporter and senior editor at major Australian newspapers, he applies careful pacing and narrative arcs to collaborative, time-stamped live coverage.

UK·Environment
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Alec Luhn

newscientist.com

Alec Luhn is an environment reporter whose work follows climate change at its extremes, frontiers and human consequences, often reporting directly from places where warming, instability and displacement intersect. He covers climate, conflict and migration, showing how abstract climate trends turn into risks for communities, infrastructure, health and preparedness. He reports for New Scientist on climate breakdown, extreme events, El Niño, limits of models, melting glaciers, warming seas and adaptation to heat, mixing scientific explanation with lived experience. A defining strand of his work is reporting from remote icy and mountainous regions on Arctic sea ice loss, permafrost, polar bears, pollution and fragile ecosystems. He has a long record on conflict and security, including the Skripal poisoning case. His reporting appears in New Scientist and major international outlets, with work across print, digital, audio and television and recognition from climate and journalism awards.

UK·Environment
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Amy Lyall

connexionfrance.com

Amy Lyall is a regular contributor to The Connexion, and her work stands out for turning French rules, services and the built environment into clear, usable advice for everyday readers. She covers housing, energy use, resident obligations and the practical steps behind things like getting air-conditioning approved for flats. Her beat also includes national and local schemes, insurance and legal conditions for lending a car, mobile network coverage, mosquito-borne diseases, water filters, fruit harvests and emergency drones with defibrillators. She writes news, practical guides and magazine-style features, using plain language to explain technical topics and official systems. She also writes explainers on French words and phrases and occasional culture pieces on unusual sites such as Maison Picassiette.

UK·Environment
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