Conz Preti
Conz Preti is a deputy editor at Business Insider who focuses on modern family life at the intersection of parenting, health, and culture. Her coverage stands out for turning first-person experience and deeply edited narratives into clear, practical stories about how families manage care, work, and wellbeing. She combines her own essays with commissioned pieces to build a consistent lens on the pressures and choices facing parents and caregivers today.
Modern parenting and everyday family decisions
Preti’s core body of work centers on parenting choices and the texture of day-to-day family life. She writes essays on raising young children while navigating major transitions, including balancing time between growing kids and aging parents and rethinking how much structure a family needs.
In pieces about over-scheduling children’s summers and hosting drop-off birthday parties, she uses specific situations to examine independence, social dynamics, and the emotional load parents carry. Travel stories about taking a family on multi-week trips with carry-on bags and managing logistics with three children extend that same focus into how families plan, spend, and adapt.
Her work on children’s media and limited screen time, including reflections sparked by films like “Toy Story 5,” treats entertainment choices as part of a broader strategy for setting boundaries and cultivating imagination at home.
Health, habits, and personal wellbeing
Health in Preti’s coverage is lived rather than abstract, grounded in small shifts that change how people feel and function.
She has written about quitting coffee after 25 years of daily use, framing the decision around anxiety, energy, and sleep rather than simple willpower. Essays on returning to tennis after decades away focus on social connection and mental health, showing how a single habit can rebuild friendship networks and resilience.
Her piece on stepping away from long-standing gel nail routines quantifies the financial cost of beauty habits while surfacing the identity and confidence questions underneath. Across these health stories, she treats the body, routines, and relationships as one system, making it easier to connect personal choices to longer-term wellbeing.
Caregiving, aging, and multigenerational support
Preti devotes significant attention to the tensions of caring across generations, a thread that runs through both her writing and editing. In her own essays, she explores the strain of dividing time and emotional focus between young children and older relatives, using specific family scenarios to show how distance, obligation, and guilt accumulate.
She has written about living with an elderly grandparent during college, highlighting how intergenerational arrangements can offer mutual support, stability, and companionship.
As an editor, she has worked on stories about families relocating relatives to Mexico to manage five-figure elder-care costs and about millennial parents raising children without hands-on grandparent support because older generations prioritize travel. Taken together, these pieces build a clear picture of her interest in the economics, logistics, and emotional realities of caregiving and the support structures families do or do not have.
Editing leadership and audience strategy
Preti’s distinction from a typical health or parenting reporter is her dual role as a frontline writer and a leader shaping a wide vertical. At Business Insider she leads a team of editors and reporters and works with a large network of freelancers covering parenting, health, college life, sex and relationships, and related culture topics. She rebuilt the parenting and health section, growing its audience and clarifying its focus on modern family challenges, care, and identity.
Her professional background includes more than 15 years in digital media, launching international editions at BuzzFeed and developing audience strategy at Netflix before stepping into her current leadership role. She is also the author of “Too Pregnant To Move” and a contributor to “100 Diverse Voices on Parenthood,” which extend her interest in parenthood and family into book-length projects. As an editor, she has guided impactful narratives such as a parent’s account of a toddler coming out as trans, stories of families moving into hotel rooms to manage housing costs, and reported features on elder care and shifting grandparent roles.
This combination of hands-on essay writing, structural editing, and audience-focused strategy makes her coverage unusually cohesive and influential across the parenting and health space.
4 more health journalists.
Aislinn Antrim
Aislinn Antrim is an associate editorial director at Pharmacy Times and a journalist who connects clinical advances, regulation, and the changing role of pharmacists. She writes pharmacy-centered health coverage on chronic disease therapeutics, specialty and oncology care, workforce pressures, and advocacy. Her reporting explains FDA actions, policy shifts, drug pipelines, and the real-world effects of new evidence on patient care and pharmacy practice. She often uses interviews and expert conversations to show how pharmacists improve adherence, manage side effects, navigate access and benefits, and coordinate care with prescribers. She also covers burnout, staffing strain, and the future of pharmacy practice, with an eye on how policy and economics shape work at the dispenser.
Alex Cabrero
Alex Cabrero is an Emmy award-winning KSL TV reporter who covers where health, safety and community life meet, always focused on how decisions and events affect everyday people. He has been with KSL since 2004, bringing long experience in breaking news, public service coverage and human-centered features. His beat includes public health, emergency response, technology, local infrastructure, environment and science, framed through community well-being and resilience. He reports on issues like mental health initiatives, law enforcement staffing, environmental hazards, rescues, wildfire detection tools, land-use fights and scientific discoveries, making technical and policy details clear for a general audience. He also produces many positive, everyday-life features on families, veterans, farmers, sports and local traditions. His style is direct and conversational, often built around a central person or family whose experience carries the story across TV, digital and social platforms.
Alexandra Frost
Alexandra Frost is a freelance journalist and content marketing writer who turns expert-backed health and family guidance into clear, practical service stories. She covers consumer health, wellness, nutrition, preventive care, medical research, parenting, kids’ mental health, education, products, and lifestyle. Her reporting explains concerns such as inflammation, urinary symptoms, fiber, lung cancer screening, pain treatment, mobility, family dynamics, children’s technology use, and school readiness. She profiles clinicians and scientists, connects research to everyday decisions, and focuses on what readers should watch for, ask, or change. Frost currently writes across multiple outlets, including Good Housekeeping, Cincinnati Magazine, Wirecutter, Popular Science, Success, Healthline, Parents, Women’s Health, Reader’s Digest, Today’s Parent, the Atlantic, the Washington Post, TIME, Consumer Reports, Business Insider, and National Geographic. She also works as a freelance editor, media consultant, and content strategist.
Alexandra Pattillo
Alexandra Pattillo is a freelance journalist who pairs rigorous health and science reporting with intimate accounts of patients’ lives. She covers health, science and wellness for the BBC and other major outlets, including National Geographic, The New York Times, The Atlantic, The Guardian, Outside, CNN and Inverse. Her beat includes eating disorders, women’s health, perinatal mental health, brain health, youth sports, concussion, long-term Covid symptoms, attention, habits and behavioral science. She reports on emerging treatments such as psychedelic-assisted therapy for anorexia, testing evidence, safety and relapse risk. She explains complex research in plain language and examines how it shapes everyday choices. Her reporting uses in-depth interviews with patients, families, clinicians, researchers and coaches. Through the BBC’s Health Gap column, she also covers stigma, unequal access to care and gaps between lived experience and standard medical pathways.