Chris Main
Chris Main covers automotive technology and specialty vehicle launches for THE SHOP, with a focus on how design and engineering advances matter to performance-focused businesses. His work sits at the point where high-end coachbuilding, cutting-edge components and enthusiast events meet, written for professionals who build, tune and sell custom cars.
Specialty vehicles and high-end builds
Main’s coverage centers on distinctive performance vehicles and the technology that underpins them, rather than on mass-market models. In his piece on the capricorn 01 Zagato Tutto Rosso debut at Concorso d’Eleganza Villa d’Este, he highlights a low-volume, collaboration-driven build aimed at discerning collectors and serious enthusiasts. He treats the car as a technical and design object, drawing out details that matter to shops and builders—materials, performance intent, and the relationship between engineering partners and design houses—rather than leaning on lifestyle angles.
Event-driven product and debut reporting
Working within a trade publication, Main often frames technology coverage through major automotive events and unveilings. The Concorso d’Eleganza Villa d’Este story shows him using a marquee event as a hook to explain why a particular car and its components matter to the aftermarket and performance ecosystem. The emphasis is on what is new, what has changed in the technology, and what that might signal for future projects and customer demand, reflecting a news-driven approach tailored to industry readers.
Technical detail for a trade audience
Main writes with an assumption that his readers understand performance fundamentals and care about hardware. His work for THE SHOP foregrounds specifications, engineering partnerships, and build philosophy, giving enough technical context for shop owners, installers and fabricators to see how a product fits into their world. Rather than general car enthusiasm, his stories are oriented toward practical interest: how advances in materials, aerodynamics, powertrain or chassis design in a halo build can influence parts choices, service offerings or marketing for performance businesses.
Focus on the business side of enthusiast technology
Across his coverage, Main treats automotive technology as both an engineering story and a business story. Even when the subject is an exclusive, design-led build, he writes from the vantage point of the wider performance and restyling market—what kinds of components and approaches are being validated at the top end, and how those trends may move into the broader aftermarket. That lens distinguishes his work from consumer auto writing and aligns it with the needs of a professional readership looking for the next edge in products and services.
4 more technology journalists.
Alex Co
Alex Co is a video game technology reporter at MP1st who specializes in live-service systems and online titles, with patch coverage as the core of his work. He tracks game updates in real time, documenting patch numbers, download sizes, platform differences, full or near-full patch notes, and the changes that affect everyday play. He also reports on server status, outages, and maintenance windows so players know if issues are local or on the developer’s end. His beat extends to console exclusives, PC ports, subscription services, and cross-platform features, with an emphasis on implementation details and player impact. He focuses heavily on multiplayer shooters and competitive balance, and also covers live-service calendars, seasonal events, and multiplayer stability, always prioritizing precise, timely, and actionable information for active players.
Alex Perry
Alex Perry stands out for turning consumer technology news into practical help for people using the hardware they already own. They cover consumer technology for the masthead, focusing on software support changes, platform policies, device updates, apps, streaming platforms, and online services. Their reporting shows what changes on screen, which settings matter, what stops working, and what workarounds remain. Perry writes in a direct, utility-first style and often treats news as a service problem to solve. They are especially attentive to aging devices, including older Kindles, and explain cutoff dates, affected models, offline use, sideloading, and account changes in plain language. Their work appears in quick news reactions, guides, and longer explainers, always aimed at readers who want clear, step-by-step answers.
Ali Hashmi
Ali Hashmi covers technology through the lens of video games, using individual titles to show how interactive systems feel and function for players. He writes for Prima Games. His work sits where game design, visual presentation, and user experience meet, with a focus on what it is like to inhabit the worlds that new releases create. He treats game criticism as a way into technology, breaking down how it appears in games instead of doing standalone hardware reviews. He looks at how technical choices support pacing, control, and readability on screen, weighing mechanics, performance, and audiovisual style together. In his “REPLACED” review, framed as “Tears in the Rain,” he shows how animation, lighting, and input responsiveness shape mood, storytelling, and immersion. Across his work, his through-line is the player’s moment-to-moment experience with the technology in front of them.
Andrew Agress
Andrew Agress stands out for covering technology through the lens of video games, with a focus on how new titles actually play rather than how they are pitched. He writes for The Outerhaven and works in a preview-driven format that foregrounds direct time with a game. His coverage of The Adventures of Elliot: The Millennium Tales shows his beat: hands-on previews of upcoming titles, with attention to combat, exploration, storytelling, pacing, controls, and presentation. He uses clear genre touchstones and straightforward comparisons, calling the game “Chrono Trigger meets classic Zelda” to place it in context. His reporting stays grounded in player experience and explains what a game feels like moment to moment, not just what features it lists.