This Wall Street Journal styles reporter dissects fashion through economic and behavioral lenses. Her work connects wardrobe choices to wallet decisions, with particular focus on:
Successful story ideas should include:
We’ve followed Chavie Lieber’s evolution from cultural commentator to one of The Wall Street Journal’s sharpest observers of retail economics and consumer behavior. Her work sits at the intersection of commerce and culture, revealing how everyday purchasing decisions reflect broader societal shifts.
This 2025 Wall Street Journal piece exemplifies Lieber’s talent for finding macrotrends in micro-stories. Through the lens of 22-year-old content creator Kacee Moses’ $20 Frye boot find, Lieber traces the $28B secondary fashion market’s growth. Her reporting reveals how Gen Z’s sustainability concerns and TikTok-driven nostalgia create perfect conditions for estate sale economies.
In this Business of Fashion analysis, Lieber dissects the 2024 collapse of Nordstrom’s personal styling service. She connects declining subscription numbers to broader shifts in luxury consumption patterns, particularly millennials’ preference for experiential retail over boxed services.
Lieber consistently elevates style stories through financial lenses. Successful pitches should include market size data, consumer spending patterns, and interviews with economists alongside fashion experts. Her Trunk Club analysis paired LVMH earnings reports with interviews from former subscription box users.
Stories bridging age demographics resonate strongly. The estate sale piece contrasted Baby Boomer liquidators with Gen Z buyers, using Census Bureau inheritance data to underscore $68T in wealth transfer driving secondary markets.
"Today’s consumers aren’t just buying products - they’re purchasing tangible connections to imagined pasts and sustainable futures."
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Fashion, here are some other real estate journalist profiles you may find relevant:
