Charean Williams redefined sports journalism through her NFL coverage at NBC Sports, where she analyzes roster moves, contract strategies, and draft prospects. With unprecedented access to team decision-makers, her reporting often influences betting markets and fantasy football trends.
Avoid pitching college sports analysis or Olympic previews—focus instead on NFL roster construction through a business lens. Her work consistently demonstrates how front office decisions shape championship trajectories.
Charean Williams’ career spans over three decades, marked by groundbreaking achievements and unwavering dedication to sports journalism. Beginning as a Cowboys-obsessed Texan, she transformed her childhood passion into a legacy that redefined opportunities for women in sports media.
This profile of the Texas cornerback exemplifies Williams’ ability to spotlight rising talent while analyzing draft strategy. She balances Barron’s self-assessment with scouting reports, team needs, and historical context about defensive backs drafted from UT. The piece became a reference point for teams evaluating mid-round CB prospects.
Williams breaks down Marshall’s free agency journey with trademark efficiency—tracking visits, salary cap implications, and roster fits. Her sourcing from agents and team insiders provides a blueprint for how to report on NFL transactions without speculation.
A masterclass in finding significance in under-the-radar signings. Williams connects Sims’ special teams history to Seattle’s recent return game struggles, citing advanced metrics on kickoff yardage. The article influenced betting lines on Seahawks’ preseason games.
Williams prioritizes stories about contract negotiations, salary cap management, and draft strategy. A successful pitch might explore how the new kickoff touchback rule (which she broke news on) impacts roster decisions for special teams specialists. Reference her 2024 analysis of the Bears’ punter carousel as a model.
With 24 Super Bowls covered, she appreciates angles connecting current events to NFL history. When pitching stories about record-breaking players, include comparables to past legends—her 2023 piece on Derik Queen’s March Madness performance drew parallels to Nikola Jokic’s early career.
As a Texas A&M alum and longtime Cowboys reporter, Williams often spotlights athletes with Texas ties. A pitch about a Houston-born draft prospect should include high school coaching quotes and collegiate stats from their time in-state, similar to her 2025 profile of Shemar Stewart.
While she’ll cover draft prospects, Williams typically avoids pure NCAA analysis. Pitches about NIL deals or recruiting battles are less likely to resonate unless directly tied to NFL readiness, as seen in her Cam Ward Pro Day coverage.
Even team-specific stories should address broader trends. Her reporting on the Raiders’ Sam Webb re-signing included data on CB retention rates across the AFC West—a template for making roster moves feel consequential.
“Charean is the best example of what you can achieve. She earned every accolade through preparation and professionalism.” — John McClain, NFL Radio Host
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Sports, here are some other real estate journalist profiles you may find relevant:
