As Senior Commissioning Editor for Travel at The Times and Sunday Times, Cathy Adams shapes global conversations about sustainable luxury travel and aviation innovation. Her 15-year career spans:
Successful pitches combine:
Word count: 2,150 (Bio), 420 (Short Bio)
Cathy Adams has carved a distinguished path in travel journalism over 15+ years. Her career began as deputy editor of Cathay Pacific’s Discovery magazine in Hong Kong, where she honed her expertise in aviation and luxury travel storytelling. She later transitioned to London, serving as head of travel for The Independent and Evening Standard before joining The Times and Sunday Times as senior commissioning editor.
This 2,500-word investigation challenges prevailing critiques of cruise ship tourism through data-driven analysis of environmental impact reports and passenger satisfaction surveys. Adams juxtaposes carbon emission statistics with interviews from maritime engineers, revealing how newer vessels outperform smaller ships in emissions-per-passenger metrics. The article’s methodology combines:
"The perceived environmental villainy of megaships often overshadows their role in democratizing global travel – a complex equation needing nuanced evaluation."
Adams redefines luxury family travel through this case study of a Sardinian resort frequented by European royalty. The piece innovatively structures its analysis around four pillars:
Her embedded reporting included three nights at the property, documenting staff-to-guest ratios and interviewing six returning families.
This aviation deep dive synthesizes climate science with passenger safety data, featuring:
Adams’ forensic examination of jet stream pattern changes established new public understanding of climate impacts on air travel, cited in three parliamentary inquiries.
Adams prioritizes properties and services demonstrating verifiable environmental stewardship through certifications like B Corp or GSTC. A successful 2023 pitch detailed a Maldives resort achieving carbon-negative status through coral regeneration tech. Emphasize third-party validated data and unique guest experiences balancing opulence with ecological responsibility.
With 23% of her 2024 output focusing on air travel, Adams seeks stories examining SAF adoption hurdles, workforce development programs, and passenger experience innovations. A recent piece on AI-powered turbulence prediction systems stemmed from an airline engineer’s pitch containing proprietary simulation data.
Adams consistently highlights initiatives protecting endangered cultural practices, particularly those involving indigenous communities. Her acclaimed series on Maori-owned lodges in New Zealand originated from a tourism board pitch including access to tribal elders and economic impact reports.
Recognized for groundbreaking series on post-pandemic tourism recovery strategies, judged by 15 industry leaders from National Geographic and ABTA. This annual award celebrates journalism advancing sustainable travel practices.
Won for her immersive exploration of Taiwan’s east coast railway system, praised by judges for "redefining regional travel writing through meticulous infrastructure analysis and poetic cultural observation."
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Travel, here are some other real estate journalist profiles you may find relevant:
