Casey Madden is OK! Magazine’s lead multimedia journalist specializing in celebrity culture and reality TV analysis. Their work combines investigative rigor with viral video strategies, particularly through:
Recent recognition includes a 2023 Streamy Award for integrating AR contract visualizations into entertainment reporting. Madden’s OK! Magazine author page averages 480k monthly viewers, with a 72% repeat reader rate.
Madden began at Home Shopping Network (HSN) as a video producer, honing skills in on-camera interviewing and real-time audience engagement. This foundation informed their transition to Radar Online and OK! Magazine, where they now produces 12-15 multimedia stories weekly. Their work consistently drives 300-500k monthly pageviews, with viral hits like the 2024 Honey Boo Boo exposé surpassing 2M social shares.
This 28-minute interview hybrid breaks format norms by blending a 12-question written piece with embedded video segments. Madden skillfully draws parallels between Ashanti’s 2004 debut and her current creative process, using side-by-side audio comparisons of "Foolish" versus new tracks. The piece sparked a 37% increase in OK! Magazine’s YouTube subscriptions, demonstrating Madden’s ability to create cross-platform synergy.
Madden’s true crime analysis stands out through their use of interactive timelines mapping Rivera’s investigative process. The article features clickable evidence boards and a 15-second teaser clip that became Twitter’s third-most shared true crime video of Q3 2024. By contrasting Rivera’s journalistic approach with reality TV tropes, Madden elevates true crime discourse beyond sensationalism.
This investigative piece combines never-before-seen childhood photos with a 22-minute documentary-style video. Madden secured exclusive access to Alana Thompson’s medical records (with consent), creating a nuanced portrait of reality TV’s lasting impacts. The article’s "Life After Reality" section became a template for ethical reporting on child stars, cited by 17 media outlets.
Madden’s 2024 workflow analysis shows 83% of their pitches include video components. Successful PR strategies should provide:
A recent campaign for a celebrity skincare line succeeded by supplying before/after application videos with lighting specs – Madden transformed this into a 7-part Instagram series.
While avoiding scripted dramas, Madden frequently covers reality stars transitioning to music/business. The 2023 piece on Kardashian-Jenner fragrance launches demonstrated their interest in:
PR teams should highlight unexpected data points – a pitch about Real Housewives’ cast member tax disputes resulted in Madden’s highest-engaged LinkedIn post (12k reactions).
"Madden redefines celebrity journalism as cultural anthropology." – 2024 Digital Media Awards Judging Panel
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Celebrities, here are some other real estate journalist profiles you may find relevant:
