Casey Madden is OK! Magazine’s lead multimedia journalist specializing in celebrity culture and reality TV analysis. Their work combines investigative rigor with viral video strategies, particularly through:
Recent recognition includes a 2023 Streamy Award for integrating AR contract visualizations into entertainment reporting. Madden’s OK! Magazine author page averages 480k monthly viewers, with a 72% repeat reader rate.
Madden began at Home Shopping Network (HSN) as a video producer, honing skills in on-camera interviewing and real-time audience engagement. This foundation informed their transition to Radar Online and OK! Magazine, where they now produces 12-15 multimedia stories weekly. Their work consistently drives 300-500k monthly pageviews, with viral hits like the 2024 Honey Boo Boo exposé surpassing 2M social shares.
This 28-minute interview hybrid breaks format norms by blending a 12-question written piece with embedded video segments. Madden skillfully draws parallels between Ashanti’s 2004 debut and her current creative process, using side-by-side audio comparisons of "Foolish" versus new tracks. The piece sparked a 37% increase in OK! Magazine’s YouTube subscriptions, demonstrating Madden’s ability to create cross-platform synergy.
Madden’s true crime analysis stands out through their use of interactive timelines mapping Rivera’s investigative process. The article features clickable evidence boards and a 15-second teaser clip that became Twitter’s third-most shared true crime video of Q3 2024. By contrasting Rivera’s journalistic approach with reality TV tropes, Madden elevates true crime discourse beyond sensationalism.
This investigative piece combines never-before-seen childhood photos with a 22-minute documentary-style video. Madden secured exclusive access to Alana Thompson’s medical records (with consent), creating a nuanced portrait of reality TV’s lasting impacts. The article’s "Life After Reality" section became a template for ethical reporting on child stars, cited by 17 media outlets.
Madden’s 2024 workflow analysis shows 83% of their pitches include video components. Successful PR strategies should provide:
A recent campaign for a celebrity skincare line succeeded by supplying before/after application videos with lighting specs – Madden transformed this into a 7-part Instagram series.
While avoiding scripted dramas, Madden frequently covers reality stars transitioning to music/business. The 2023 piece on Kardashian-Jenner fragrance launches demonstrated their interest in:
PR teams should highlight unexpected data points – a pitch about Real Housewives’ cast member tax disputes resulted in Madden’s highest-engaged LinkedIn post (12k reactions).
"Madden redefines celebrity journalism as cultural anthropology." – 2024 Digital Media Awards Judging Panel
