As Senior Fashion Editor at Elle Australia, Carly Roberts specializes in sustainable design innovation and culturally transformative styling trends. Her work uniquely positions fashion within conversations about climate action and gender equality.
“The most compelling stories show how wardrobe choices reflect evolving societal values.” – Roberts in 2024 Media Interview
Carly Roberts has cultivated a dynamic career spanning investigative journalism, social advocacy, and fashion commentary. Her early work at the Northampton Chronicle & Echo and NationalWorld focused on women’s rights and poverty, where she developed a reputation for blending data-driven analysis with human-centric storytelling. Transitioning to Elle Australia, she now merges her passion for social equity with fashion innovation, exploring how industry practices intersect with broader cultural shifts.
This 2024 piece profiles six Australian designers pioneering zero-waste production methods. Roberts highlights their use of recycled textiles and community-driven supply chains, contextualizing their work within global climate goals. The article’s impact led to collaborations between featured designers and major retailers, demonstrating her ability to bridge niche innovation with mainstream visibility.
Analyzing sales data from 50+ brands, Roberts identifies a 300% increase in demand for gender-neutral apparel since 2020. She interviews psychologists about the societal implications of this shift, pairing quantitative trends with qualitative insights about identity expression.
This earlier work exemplifies Roberts’ knack for cultural analysis, tracing how a local arts venue became a hub for urban regeneration. Her reporting influenced municipal funding allocations for community-centric architecture.
Roberts prioritizes brands that provide verifiable metrics on water conservation or carbon reduction, as seen in her 2024 designer profiles. Pitches should include third-party certifications and specific examples of circular production methods.
Successful pitches connect fashion trends to broader movements, like her analysis of gender-neutral clothing’s ties to workplace equality. Propose angles that examine how apparel innovations address societal challenges beyond aesthetics.
While Roberts now writes for an international audience, her Peterborough Telegraph work shows enduring interest in hyperlocal impacts. Frame global trends through Australian case studies or Indigenous design traditions.
“Roberts’ work redefines fashion journalism as a catalyst for ethical industry transformation.” – 2024 Australian Media Awards Jury
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Fashion, here are some other real estate journalist profiles you may find relevant:
