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Bruce Gil

gizmodo.comUSA
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Artificial IntelligenceTech RegulationDigital CommerceHealth Tech
About

Bruce Gil tracks how powerful technology and commerce companies reshape work, privacy, and everyday life, with business coverage grounded in AI, automation, surveillance, and market structure for Gizmodo. His reporting follows the money through data centers, robotaxis, predictive markets, and health-tech firms, highlighting where corporate strategy meets regulation and civil liberties. He also writes about the business of medicine and pharmaceuticals for outlets including Quartz, connecting drug pipelines and telehealth platforms to investor behavior and consumer habits.

AI, surveillance, and automated work

Gil regularly covers how AI and automation are regulated and deployed inside workplaces, city streets, and government systems. He has reported on California’s crackdown on robotaxis that obstruct first responders, explaining new fines and emergency-response requirements imposed on autonomous vehicle companies. He follows legislative pushes on AI-driven layoffs, workplace surveillance, deepfakes, and medical AI, including bills signed by Governor Gavin Newsom that limit “robo bosses” and other automated decision systems at work. His coverage of creative jobs plummeting amid the AI boom looks at film, TV, publishing, and other industries suffering major job losses, treating AI not just as a technology story but a labor-market shock.

He treats AI systems as security risks as much as business tools. Gil has detailed lawsuits against OpenAI over rogue AI agents that allegedly hacked Hugging Face, focusing on claims that model testing could enable illegal access to other organizations’ computer systems.

He has reported on Meta patching a major zero-day vulnerability in its Muse AI assistant that could have let attackers hijack the agent and abuse its access to user apps and devices. He tracks public sentiment, too, writing about Americans being more worried about AI than people in other regions and framing that anxiety as the burden of early adopters.

Across these stories, the through-line is how AI deployment collides with security, legal risk, and worker protections rather than just product launches.

Commerce, markets, and the business of tech

Gil’s business coverage zeroes in on how tech and industrial firms pursue growth, restructure workforces, and react to shortages and financial markets. He has written about Apple’s new chief executive pushing to cut jobs and speed up product cycles, treating the move as a bid to make the company leaner and faster. He tracks McDonald’s efforts to turn drive-thru screens and customer data into an advertising business, describing plans to use purchase histories for targeted ads across the fast-food giant’s footprint.

He follows Amazon’s data center expansion and public backlash, including reporting on the company dropping nondisclosure agreements with local governments while warning critics not to obstruct its projects.

Gil reports closely on memory shortages and AI infrastructure as business stories. He has covered Micron’s 343% year-over-year jump in DRAM revenue driven by surging demand for high-bandwidth memory and rising RAM prices, and Intel’s fastest revenue growth in 15 years powered by AI hype. His “RAMpocalypse” coverage details how the memory crunch is starting to hit the auto industry, including warnings from GM that shortages could cost the company billions.

He has written about Tesla pulling the plug on its solar roof tiles after limited U.S. installations, tying product retreat to market realities. Gil also follows prediction markets and financial platforms, covering Kalshi’s partnership with The Weather Company to create markets that are extremely difficult to insider trade and reporting on FlightAware’s lawsuit accusing Kalshi of using its flight data without permission. His coverage of federal scrutiny of Paramount’s proposed takeover of Warner Bros.

Discovery examines judicial skepticism that the merger can pass antitrust review.

Crypto fits into this larger pattern: he has reported on the shutdown of a massive crypto ATM operator, Bitcoin Depot, in the context of a broader industry contraction, treating digital assets as part of a vulnerable financial infrastructure rather than a stand-alone novelty. Across these pieces, Gil consistently frames corporate decisions, shortages, and market fights as systems stories about how money, hardware, and regulation interact.

Internet platforms, privacy, and digital infrastructure

Gil covers internet companies and infrastructure as both business entities and surveillance systems.

He has reported on millions of Comcast WiFi routers gaining the ability to detect motion in homes, noting the feature’s marketing as a security layer and the privacy concerns it raises. His coverage of Google Images’ redesign toward Pinterest-style image discovery treats the shift as a strategic move to reshape how people navigate visual content online. He has examined StubHub’s ties to major scalpers operating on the platform, using security filings to show how a secondary ticket marketplace can be intertwined with professional resellers.

Data privacy and government access to information are recurring themes.

Gil has written about a Department of Justice request for Apple and Google to hand over data on 100,000 users of a car app, connecting the legal case to broader debates about platform responsibility and user tracking. He has covered Strava’s fitness app exposing the real-time location of a French aircraft carrier, highlighting how consumer apps can inadvertently reveal sensitive military information. His reporting on Signal’s founder building an AI-focused privacy chatbot describes how encrypting prompts and responses can keep companies and advertisers from accessing user data.

In earlier work, he has explored tools that make phone data self-destruct when in authorities’ hands, following their journey through the courts. Gil also pays attention to telecom and mobile ventures, including coverage of Andrew Yang’s Noble Mobile acquiring Helium Mobile as part of a bid to build a new phone business.

Health-tech, pharmaceuticals, and consumer risk

Beyond core tech and commerce, Gil writes about health technology and drug markets with a business lens. For Quartz, he has covered a GLP-1 supply tracker launched by healthcare company Ro, along with Eli Lilly’s work on a similar tool, focusing on how tracking drug availability shapes patient access and corporate positioning.

He has reported on an experimental mRNA vaccine targeting H5N1 bird flu at a moment when U.S. officials are weighing vaccination requirements for farm workers at risk of infection, linking clinical innovation to policy and labor. His coverage of Hims & Hers selling Wegovy-like weight loss drugs at a flat price and the subsequent stock surge treats telehealth offerings as investor stories as much as health ones.

Gil has also written about weight-loss drug users dropping alcohol and tobacco, explaining how drugs like Ozempic are changing consumption patterns across industries.

He occasionally connects health and consumer safety back to tech platforms, as in his coverage warning that buying eclipse glasses from Amazon, Temu, or eBay can be risky, emphasizing the danger of substandard protective gear sold through major marketplaces. Across his health-tech work, Gil focuses on how drugs, telehealth, and consumer products move markets and reshape everyday behavior rather than on clinical details alone.

Automation, transportation, and robots

Gil extends his focus on automation into transportation and robotics businesses. He has covered Uber’s effort to let riders avoid male drivers more easily, treating the product update as a response to longstanding safety concerns and rider preference. He follows robotaxis beyond regulation, including Zoox’s recall after heavy smoke caused a robotaxi to enter an active emergency scene, underscoring the operational and safety challenges of autonomous fleets. His reporting on Tesla’s plan to build 20,000 Optimus robots a week, and the manufacturing headache of intricate robot hands, looks at robots through the lens of large-scale production and industrial feasibility. This work reinforces his broader beat: automation is always a business, regulatory, and safety story at once.

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