Brent D. Griffiths
Brent D. Griffiths focuses on how political power, campaigns, and policy decisions collide with business interests and everyday economic life. He reports for Business Insider on national politics with an emphasis on the money, institutions, and personalities that shape major decisions in Washington and on the campaign trail.
US politics through the lens of power, polling, and institutions
Griffiths covers the day-to-day story of US politics by tracking how power is gained, held, and contested inside the White House, Congress, the courts, and the campaigns that feed them. His recent work includes coverage of concerns about President Joe Biden’s age and fitness for office, tying voter worries to questions about his ability to do the job rather than treating age as an abstract demographic detail. He regularly writes about Donald Trump’s legal exposure and courtroom calendar alongside his political strategy, showing how trials, fundraisers, and messaging all run in parallel.
His newsletter-style pieces synthesize developments across multiple institutions in one read, such as Trump’s trials, Biden’s vulnerabilities, Nikki Haley’s positioning, and internal party debates over tools like the 25th Amendment.
Polling and public opinion are central threads in his reporting. In stories on Biden’s standing with key voter groups, including Latino voters and users of platforms like WhatsApp, Griffiths highlights not just topline numbers but how specific concerns – such as age, economic conditions, or information flows – cluster together and influence behavior. He tends to link individual polls to broader storylines about campaign strategy, media ecosystems, and turnout battles, giving political data clear narrative context instead of treating it as a stand-alone scorecard.
Campaigns, messaging, and the business of politics
Griffiths frequently examines campaign strategy as a professional operation that blends fundraising, media, and legal maneuvering. His coverage of Trump’s post-indictment fundraising, for example, places court appearances alongside big-dollar events and digital outreach, framing them as different channels in the same effort to convert legal peril into political and financial support.
He writes about how campaigns test and refine messages around liability, competence, or age, paying close attention to what those choices reveal about perceived weaknesses and strengths.
He also focuses on how political actors use newer platforms and information channels to organize and persuade.
In pieces on Latino voters and WhatsApp, he connects concerns about Biden’s age to how voters encounter political narratives in closed or semi-closed digital spaces, an approach that treats messaging infrastructure as part of the story of electoral politics rather than just a backdrop. Across these stories, he tracks how campaigns invest money, time, and surrogates to reach specific communities, which helps explain why certain groups become focal points in national races.
Long-running interest in national politics and policy
Before joining Business Insider, Griffiths reported on politics for other major national outlets, building a background covering the White House, Congress, and federal policy debates. That experience shows up in his comfort moving between campaign coverage and governing coverage, and in his attention to how institutional rules and procedures shape outcomes. He often situates current fights in the context of prior battles, earlier administrations, or longer-term party shifts, which gives his pieces a sense of continuity rather than treating each controversy as a one-off event.
His body of work consistently focuses on US politics rather than niche policy beats. Across outlets he has written on elections, legislative showdowns, and the internal dynamics of both major parties, maintaining a focus on how political decisions ripple into governance and the broader economy.
That through-line carries into his Business Insider reporting, where he connects political storylines to business, markets, and the financial realities that both constrain and motivate elected officials.
Format: quick-turn explainers and synthesized political roundups
At Business Insider, Griffiths tends to publish concise explainers, polling-driven analyses, and multi-item political roundups. His stories often open with a sharp, newsy development – a new poll, a court date, a fundraising push – and quickly situate it within the larger arc of the 2024 campaign or ongoing institutional crises.
He uses clear headlines that foreground the core conflict or question, such as voters’ doubts about a candidate’s fitness or the collision between a trial schedule and the presidential calendar.
He writes in a straightforward, non-technical style that favors direct quotes, clear attributions, and clean summaries over ornate language.
Newsletter-style pieces showcase his role as a synthesizer, pulling together several developments – from TikTok debates to foreign policy flashpoints to internal party maneuvering – into a single, tightly framed read. Across formats, he emphasizes what developments mean for political power, campaign strategy, and public perception rather than merely recounting events.
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