Braden Quartermaine is the senior sports writer for The West Australian and PerthNow, specializing in Western Australia’s premier football and cricket organizations. With over 15 years of experience, his work combines tactical analysis, data journalism, and intimate player profiling across three key areas:
Quartermaine seeks stories that:
“The best stories emerge when you treat the changeroom as both laboratory and confessional.” – Braden Quartermaine, 2023 WA Football Media Guild acceptance speech
Braden Quartermaine has cemented his reputation as one of Western Australia’s most authoritative sports journalists through two decades of granular coverage of local teams and athletes. His career began with grassroots reporting at The Sunday Times, where he developed a signature style blending tactical analysis with human-interest storytelling. The 2010 merger of The West Australian and PerthNow digital platforms catapulted Quartermaine into a dual-role powerhouse, allowing him to shape both print narratives and real-time digital coverage.
This 2023 op-ed dissected systemic flaws in the AFL’s fixture design, using historical data from 2010–2022 to demonstrate how uneven scheduling created playoff inequities. Quartermaine’s proposal for a “weighted fixture” model, which factors in previous season performance, sparked national debate and was cited in the AFL’s 2024 competition review.
Quartermaine’s 2024 preseason analysis of Fremantle’s injury-prone forwards combined medical expertise from club physios with advanced analytics on player workload. The article’s prediction that Rory Lobb’s hamstring susceptibility would impact fourth-quarter performance proved prescient, with Lobb missing three critical final-term goals during the elimination final.
This comparative study (2024) used financial disclosures, training GPS data, and player exit interviews to explain why West Coast’s high-profile signings faltered while Fremantle’s under-the-radar development program thrived. The piece influenced WA football discourse by shifting focus from marquee players to systemic club culture.
Quartermaine prioritizes stories that connect WA athletes/teams to broader national patterns. A successful pitch might examine how Fremantle’s youth academy aligns with the AFL’s diversity initiatives, using data from the league’s 2023 inclusion report. This approach mirrors his 2022 investigation into Perth Scorchers’ data-driven recruitment outperforming eastern states rivals.
With unique expertise across AFL, cricket, and soccer, Quartermaine welcomes analysis linking tactics or management strategies between codes. For example, his 2021 piece comparing Perth Glory’s salary cap management to West Coast’s list strategy demonstrated how financial fair play principles translate across sports.
While major leagues dominate coverage, Quartermaine consistently spotlights WAFL and WBBL development pathways. A compelling angle could profile a WAFL player using new wearable tech to monitor recovery, similar to his 2023 feature on East Perth’s Sebit Kuek integrating GPS tracking into training.
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