Alice Sjoberg
Alice Sjoberg covers the crossover between viral social media trends, online creators, and mainstream entertainment, turning fast-moving online moments into clear explainers and news features for Dexerto and other consumer outlets. An NCTJ-qualified journalist with over six years of experience, she specialises in evergreen entertainment coverage rooted in social platforms such as X, TikTok, YouTube, Snapchat, and streaming sites like Kick. Her work combines search-friendly guides, ranked lists, and human-interest stories that show how internet culture, reality television, and celebrity life play out on social and video platforms.
Social media guides and platform explainers
Sjoberg’s core output at Dexerto is service journalism that explains how social media features and trends work, and what they mean for everyday users.
She writes detailed guides such as “TikTok Live gifts explained: Gift value list & how much they’re worth,” breaking down the different gifts, their relative value, and how creators earn money from them. In pieces like “What is Stuff Your Kindle Day 2025? How to get thousands of e-books for free,” she walks readers through niche internet events, outlining the steps to take advantage of them while clarifying the broader phenomenon around digital reading communities.
Her Snapchat coverage follows the same pattern, with explainers such as “What does FE mean on Snapchat?” that decode platform-specific slang and features for a general audience. On TikTok, she has written “What is the age limit on TikTok?” as well as practical trend guides including “How to get the flower keyboard on TikTok to make your name into a bouquet” and “How to play TikTok’s viral open or closed bottle game,” each pairing simple instructions with context on why these filters and games are flooding feeds.
Across these articles, she focuses on clarity and utility: readers learn how to participate in a trend, what rules or limits apply, and how it connects to the wider culture of the app.
Influencer and creator news
Sjoberg also reports on creator communities and influencer economies, treating personalities and collectives as news subjects rather than gossip. She covers TikTok houses and collaboration groups, including the story “TikTok star Alex Warren claims he never got paid for Hype House content,” which tracks financial grievances within a high-profile creator collective and lays out the claims in a straightforward, timeline-driven format.
Her work on OnlyFans includes profiles such as “Woman reveals how her hearse became an OnlyFans icon,” where she documents how an unusual aesthetic choice turned into a distinctive online brand, focusing on audience reaction and the creator’s strategy rather than sensational detail.
Streaming platforms and their personalities appear regularly in her coverage. She produces ranked, list-based pieces like “Top 20 Kick Streamers (August 2026) – Most followed channels,” mapping the most-followed creators on the site and giving readers a snapshot of who commands attention and why. In stories such as “xQc claims Adept demanded a $2 million house as part of their split,” she handles interpersonal disputes in the streaming world by foregrounding the statements made, the financial implications, and the community response.
Across these pieces, Sjoberg treats influencer stories as business and culture reporting: she emphasises audience size, monetisation, and reputational stakes over personal opinion.
Reality TV, fan culture, and fast-food nostalgia
Beyond platforms and creators, Sjoberg writes about how fandoms and reality television intersect with everyday life and consumer brands. Her entertainment reporting includes pieces like “Love is Blind Sweden’s Amanda and Sergio welcome first baby,” which follows a couple from the show into their life after the series, connecting reunion-episode revelations with later milestones to show how reality TV relationships continue in the public eye. She treats these follow-ups as news rather than pure celebrity coverage, anchoring them in the timeline of the show and its audience’s ongoing interest.
In food and brand coverage, she has written articles under the fast food tag, including “Taco Bell is bringing back classic 1960s–2000s hits,” where she documents menu changes and the appeal of nostalgia-driven product launches. These stories link corporate decisions to fan sentiment, presenting menu updates as part of broader pop-culture cycles rather than isolated announcements. Together, her reality TV and fast-food pieces show a consistent interest in how entertainment formats and brands cultivate long-term emotional connections with audiences.
Tabloid entertainment and royals
Sjoberg’s work extends into mainstream tabloid entertainment, where she writes features that blend royal coverage with behind-the-scenes detail. In the Daily Express article “Inside gruelling ‘years-long’ process to get into Eton as Prince George lands place,” she focuses on the institutional and procedural side of the story, describing the multi-year admissions journey and its implications for the royal child’s education rather than relying solely on spectacle.
This approach mirrors her broader style: royal and celebrity stories are framed through systems, timelines, and practical detail.
Her Dexerto author page notes bylines at The Mirror, MSN, Daily Express, OK!
Magazine, and The Chronicle, indicating a portfolio that moves comfortably between digital-native entertainment outlets and mass-market news brands. Professional profiles describe her progression from staff and evergreen roles at Dexerto’s entertainment team to a social newsdesk position writing stories across national, regional, and international publications, while continuing to concentrate on social news, internet culture, and celebrities. Across these environments, Sjoberg maintains a consistent lens: she treats online trends, creators, and high-profile figures as subjects whose impact is measured in audience behaviour, platform rules, and the mechanics of modern fame.
4 more entertainment journalists.
Abbie Bray
Abbie Bray reports on how television affects the people on screen and the viewers at home. She is acting head of Screen Time, working across national and regional titles on dramas, soaps, factual entertainment and live broadcasts. Her focus includes Death in Paradise, Beyond Paradise, Vera and Midsomer Murders, as well as Gardeners’ World, Our Yorkshire Farm, Countryfile, Garden Rescue and A Place in the Sun. She also covers presenters, long-running series, sports broadcasts, viewer complaints and Ofcom scrutiny. Before Screen Time, she was a TV reporter for Metro and the Daily Express, then held weekend TV editor, assistant TV editor and deputy showbiz editor roles. Her reporting links TV formats to grief, career changes, casting, audience reaction and the personal stakes behind live coverage.
Adam Bloodworth
Adam Bloodworth covers how culture, nightlife and luxury spaces shape modern entertainment and everyday life. He is a Features Journalist and Deputy Life&Style Editor at City A.M., where he has written and commissioned culture and lifestyle features since 2022. He is also Deputy Editor of City A.M. The Magazine. His beat includes film, TV, music, theatre, things to do, restaurants, hotels, members’ clubs, fashion and LGBTQ storytelling. He has written for The Telegraph, The Independent, VICE, Metro and HuffPost UK. He reviews gigs, theatre and restaurants, profiles venues and reports on live-music infrastructure. His work often combines criticism with first-person experience, judging places and performances by their atmosphere, stories and audience experience. He also interviews public figures and appears as an on-air commentator.
Adam England
Adam England stands out for linking celebrity news to wider trends in music, sport, health and everyday life. He is a writer-reporter on the news team at People, where he covers entertainment, culture and lifestyle through timely stories and evergreen explainers. His work has appeared in publications including The Guardian, The Independent, Vice, Dazed, Healthline and Verywell Mind. He writes about music, screen entertainment, celebrity careers, fan communities, sport, cultural history, mental health, travel, pets, relationships and social affairs. His explainers include the 2023 NFL Draft and Bruce Lee’s death. He also reports on sensitive celebrity health stories, such as Lionel Richie cutting a concert short after feeling dizzy. His reporting is clear, factual and service-driven. He strips back jargon and mythology, uses lived experience and expert input where relevant, and avoids sensationalism.
Adam White
Adam White is features editor across culture and lifestyle at The Independent. He writes and commissions long-form features, essays and interviews on film, television, music and entertainment. His work examines how fame, fandom and taste shape contemporary culture, from streaming thrillers and celebrity disclosure to festivals, live music and creative careers. His writing has appeared in Dazed, Huck, i-D, Playboy, The Telegraph, The i, Little White Lies, The Quietus and Nylon. He uses a strong, voice-led style that combines reporting, observation and personal immersion. His streaming coverage treats television as something experienced as much as watched. His celebrity essays connect star narratives to wider questions about privacy and public image. His festival writing focuses on audiences and live events as cultural rituals. His interviews with film-makers and authors rely on rapport, extended stories and reflection.