Alex Silverman
Alex Silverman covers the business of hockey and soccer for Sports Business Journal, with a focus on how major leagues and events translate strategy into fan experience and commercial growth. His reporting spans long-form magazine features, daily newsletters and podcasts, which together chart how teams, leagues and organizers build and monetize major events.
NHL strategy, international tournaments and growth
Silverman writes regularly on the NHL’s efforts to grow its business through international competitions and global positioning. In a recent season preview, he detailed how the 4 Nations Face-Off exceeded league expectations and how participation in the 2026 Milan-Cortina Winter Games fits into the NHL’s ambitions outside North America.
He also reports on how the league deploys its Industry Growth Fund, highlighting youth-focused programs and the growing role of technology in how teams use those resources. He explains how those investments support youth programming and new tech-driven efforts to promote hockey in individual markets.
From coverage of NHL players returning to the Winter Games after a long absence to conversations with the commissioner about scheduling marquee games, his pieces emphasize the business logic behind competitive decisions. The through-line is clear: he uses specific events and policy choices to illuminate how the NHL balances global ambitions with the realities of its calendar and media ecosystem.
World Cup host markets, hospitality and fan experience
Silverman’s soccer coverage concentrates on the FIFA World Cup as a commercial platform, from hospitality inventory to host-city strategy. In his reporting on hospitality packages, he examines how a major provider allocates hundreds of thousands of premium experiences and what that scale means for corporate clients and organizing bodies.
For the tournament’s host markets, he has produced market-by-market snapshots of the 16 cities staging matches, describing their varied approaches to fan experience and activation. Those pieces combine observations from host venues with detail on plans, sponsor activity and local organizing, giving a clear picture of how different markets use the World Cup to pursue long-term goals.
Ahead of and during the tournament, he contributes to Sports Business Journal’s podcasts, breaking down the event from both a soccer and business perspective. These appearances extend his written work, offering context on media milestones, host venues and the commercial takeaways for rights holders and brands.
Club deals, mixed-use projects and the business of soccer
Beyond the World Cup, Silverman covers the business of clubs and leagues, including MLS’s 30th season and the launch of San Diego FC. His work on that expansion franchise explains the partnership between a Native American nation and an Egyptian-British billionaire behind the club’s formation, underscoring how ownership structures can open new pathways into the league.
He reports from industry gatherings such as The Business of Soccer at Mercedes-Benz Stadium, using those events to surface trends around investment, venue strategy and league positioning. Coverage of Atlanta’s Centennial Yards mixed-use development fits that approach, linking real-estate projects around stadiums to broader efforts to deepen fan engagement and create year-round revenue.
Taken together, his soccer beat spans global tournaments, league milestones and local projects, always framed through the lens of long-term business impact.
Industry forums, daily coverage and multimedia work
Silverman is a regular presence in Sports Business Journal’s daily Unpacks newsletter, filing pieces that distill key themes from conferences and breaking news across his sports. His dispatches from the National Sports Forum, for example, capture how executives view opportunities in college football and international events such as the Olympics, World Cup and World Baseball Classic.
He uses these forums to bring stakeholder voices into his coverage, quoting agency leaders and team executives on where they see growth and how they plan to capitalize on it. Alongside newsletter contributions, he appears on Sports Business Journal podcasts like Morning Buzzcast and the Sports Media Podcast, offering reporting-driven analysis rather than opinion.
Silverman also contributes to items such as executive transactions roundups, adding context on leadership changes and searches across the sports industry. Across formats, his work stays tightly focused on the business side of hockey and soccer while drawing connections to media, events and adjacent properties.
Before joining Sports Business Journal, he built experience covering the sports and media industries at multiple trade publications, which informs the depth and specificity of his current beat.
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