Alex Sherman
Alex Sherman focuses on how corporate decisions and deal making reshape the media and sports landscape, tracing the business consequences for leagues, broadcasters and streaming platforms. He is a media and sports reporter at CNBC and has covered the media industry for more than a decade. He now concentrates on the business of sport for the network, extending his reporting into regular TV appearances, digital video, a dedicated sports newsletter and the CNBC Sport podcast.
ESPN, Disney and the future of cable TV
Sherman’s media reporting concentrates on how legacy television and cable businesses adapt to streaming, rights fragmentation and shifting audience behavior. He released a mini-documentary with CNBC’s digital video team about the future of ESPN, Disney and cable TV, using that format to explain how corporate strategy at major networks affects viewers and investors. In coverage of Comcast’s decision to spin off its cable networks, he breaks down why separating channels such as CNBC into a different structure serves as a test case for the wider media sector.
His reporting on CBS News and “60 Minutes” extends the same lens to broadcast news, examining leadership changes and format pivots made to protect a flagship program before ratings erode. Across these stories, he leans on a background in mergers, acquisitions and media coverage to connect boardroom decisions with outcomes for the broader industry, rather than treating each announcement as an isolated event.
Leagues, stars and the business of sport
Sherman covers sports primarily as a business beat, following how franchises, leagues and star athletes drive revenue, viewership and sponsorship deals. On “Squawk on the Street,” he analyzes how LeBron James’s involvement with the Philadelphia 76ers affects the team’s commercial prospects and the local sports economy. On “Squawk Box,” he explains the surge in WNBA viewership, connecting audience gains to players such as Caitlin Clark and to marketing partnerships like Nike’s first signature shoe for her. Through the CNBC Sport podcast and newsletter, he regularly interviews decision-makers across sports, including WTA Chair Valerie Camillo, to draw out how scheduling, event locations and governance shape the financial future of women’s tennis. These stories emphasize structural factors - media rights packages, ownership structures and league expansion plans - over game results, positioning his work away from game recap coverage and toward the economics of sport.
Documentaries, podcasts and long-form analysis
Sherman uses multiple formats to cover his beat, combining reported articles with TV hits, digital documentaries, newsletters and podcasts. His digital documentaries on subjects such as ESPN, YouTube and Netflix give space for longer explanatory narratives about how streaming, social video and sports rights interact.
On Reddit, he has invited audiences into his process around a documentary on ESPN, Disney and cable TV, underscoring his interest in unpacking complicated industry shifts for a general public.
In interviews about his pitch process, he describes weighing whether a story reveals something material about how media companies or sports organizations operate, indicating a preference for pieces that blend scoops, analysis and clear business consequences. Across platforms, his tone stays focused on facts and strategy, aiming to show how executives, rights-holders and talent respond when technology, viewing habits and financial pressures collide.
Deal-making background and industry access
Before joining CNBC in 2018, Sherman spent nearly a decade reporting on media and mergers and acquisitions, experience that carries into his current focus on corporate transactions in sport and entertainment. He draws on long-standing relationships with executives and investors built over that period, which helps him secure access for segments, documentaries and interview-driven pieces. His presence on conference stages and industry panels reinforces that positioning, presenting him as a reporter who tracks both daily news and longer-term strategic shifts in media and sport.
4 more politics journalists.
A.D. Quig
A.D. Quig follows money and power through Chicago and Cook County government, showing how political decisions, taxes and public spending affect residents and businesses. At the Chicago Tribune, she covers city and county politics, municipal finance, tax policy, budgets and the structures shaping mayoral and council authority. She joined the Tribune in 2022 after covering politics for Crain’s Chicago Business and The Daily Line. Her work examines council power, ethics rules, police leadership, tax incentives, public agencies and pandemic aid. She has reported on data center tax breaks, property tax errors, federal relief spending and the fiscal effects of major development proposals. Quig combines insider government reporting with public accountability journalism. She uses public records, data and budget documents, follows committees and staff negotiations, and explains complex decisions in plain language with precise numbers and a direct link to everyday consequences.
Adam Daly
Adam Daly covers politics for amNewYork with a focus on the inner workings of city and state government and the low-profile forums where power is exercised and negotiated. He reports on commissions and panels that shape how New York is governed, treating charter reform and government efficiency as central political terrain. His coverage of moves to replace an Adams-era charter commission with a new government efficiency panel foregrounds mandate, authority, and what “efficiency” means in practice for agencies and services. He tracks who gains and loses influence when one commission supplants another and which constituencies are being answered to. Daly explains dense procedural questions in clear, reader-facing terms, using specific institutional details and occasional wordplay to connect jargon-heavy reforms to public spending, service delivery, and mayoral power.
Adam Pack
Adam Pack covers Capitol Hill through power struggles, investigations and ideological fights, focusing on how Congress intersects with Donald Trump’s agenda. He is a politics writer on Fox News Digital’s Capitol Hill team, covering Congress, federal elections, legislative battles, election rules, war powers, primaries and intraparty fights. He previously wrote for the Daily Caller News Foundation. His reporting examines deadlines, vote counts, bill language, campaign spending, court rulings, oversight reports, culture clashes and emerging issues such as AI-backed political groups. He has covered FISA reauthorization, defense spending, the SAVE America Act, housing policy, redistricting, candidate absences, primary spending and disputes over sex, gender, religion and race-based caucuses. He reports primarily through news features and investigative-style pieces built around documents, committee reports, court records, unearthed video and specific legislative details. He often co-writes complex Capitol Hill stories and publishes “FIRST ON FOX” exclusives.
Adam Sullivan
Adam Sullivan is a veteran politics reporter for WCAX who connects elections and party disputes to everyday life. He covers statewide races, party primaries, federal representation, political rhetoric, extremism, and accountability across the Upper Valley and neighboring states. His reporting includes Becca Balint’s victory over Molly Gray in the Democratic U.S. House primary to replace Congressman Peter Welch. He also reports when political controversies affect public safety, political culture, towns, and institutions, including a New Hampshire Libertarian Party post endorsing violence against elected Democrats. Sullivan follows cultural stories with civic consequences, such as Noah Kahan’s appeal to fans to stop stealing a Strafford road sign linked to his music. He writes straight news centered on concrete events, official reactions, political context, community impact, and what comes next.