Environment Reporters and Journalists - 2025 Contact List

Made by our PR experts, this environment journalists contact list (media list) features 150-200 journalists from top environmental news publishers. The list includes 100% verified email addresses, locations, social profiles, and descriptions that our PR team carefully curated from publicly available sources.
  • Last updated in May 2025

  • A must-have for environmental advocates, researchers, and eco-friendly brands seeking significant exposure in environmental media.

  • Available for $49, the Environment media contact list comes with comprehensive support to ensure your communications are seamless. Satisfaction guaranteed!

  • 150-200 Environmental Journalists from Leading Environmental News Outlets

Explore top Environment journalists for 2025

Curated by Naman B
PR Manager @ PressContact

Discover the leading voices in environmental journalism with our selection of top environment journalists for 2025, curated by PressContact’s PR experts. Journalists were chosen for their detailed coverage of environmental issues, the reach of their articles, and their active participation in the environmental journalism community, weighted by the prestige of their publications. Updated journalist profiles help you send well-informed pitches that align with current environmental trends, ensuring your news reaches the right audience.

Andrew Reeves brings rigorous academic analysis to environmental journalism, specializing in:

  • Climate Adaptation Strategies: Particularly urban watershed management and green infrastructure development
  • Invasive Species Policy: Tracking ecological impacts of non-native species through legislative frameworks
  • Environmental Governance: Examining tensions between economic development and conservation mandates

Current Focus Areas

While completing doctoral research on stream daylighting at University of Waterloo, Reeves continues to publish investigative pieces examining:

  • Municipal climate resilience planning gaps
  • Fisheries management policy failures
  • Urban-rural divides in environmental regulation

Pitching Insights

"The most successful pitches connect specific environmental challenges to broader systemic issues in governance and urban design."

Achievements Snapshot

  • 2019 RBC Taylor Prize Longlist: For Overrun (ECW Press)
  • 2014 Carl Nunn Award: Recognizing species protection journalism
  • MIT Knight Fellow: Advancing science communication methodologies
Environment journalist at The Sydney Morning Herald, Australia
Australia
Environment
Climate
Beauty

Caitlin Fitzsimmons is an award-winning environment and climate reporter for The Sydney Morning Herald and The Age, with additional expertise in beauty industry trends. Based in Sydney, her work bridges scientific research, policy analysis, and consumer behavior, offering nuanced perspectives on Australia’s ecological and economic challenges.

Coverage Focus

  • Environment & Climate: Specializes in marine conservation, sustainable agriculture, and community-level climate adaptation. Her reporting often features Indigenous land management practices.
  • Beauty & Consumer Trends: Examines how macroeconomic factors and sustainability demands reshape purchasing habits, with a focus on ethical branding.

Pitching Preferences

  • Seeking: Cross-border climate policy analysis, beauty industry labor practices, innovative conservation technologies.
  • Avoid: Celebrity beauty endorsements, speculative climate tech without peer-reviewed backing.
“Journalism should bridge the gap between scientific expertise and public understanding—without losing sight of the human stories at the core.”

Fitzsimmons’s 2023 Pulitzer Center grant and viral explainer threads on Bluesky (@caitlinfitzsimmons.bsky.social) highlight her dual focus on rigorous research and accessible storytelling.

Cameron Jewell stands as Australia’s foremost journalist analyzing sustainability in the built environment. As senior writer for The Fifth Estate, their work bridges policy analysis and practical implementation challenges in commercial property development.

Key Coverage Areas

  • Policy Mechanics: Detailed examinations of building code reforms and their industry impacts
  • Corporate Sustainability: Case studies on ESG reporting within ASX-listed property trusts
  • Urban Innovation: Global best practices in smart city infrastructure

Pitching Insights

  • Do: Provide access to compliance cost breakdowns from recent developments
  • Don’t: Pitch residential retrofitting stories without commercial-scale data
  • Unique Angle: Highlight underreported challenges in materials supply chain transparency
“The true test of sustainable urbanism lies not in architectural renderings, but in the unglamorous work of maintenance protocols and tenancy agreements.” – Analysis of Sydney’s Green Square development

Carol Linnitt (The Narwhal, Canada) stands at the forefront of environmental accountability journalism, specializing in energy policy, climate impacts, and Indigenous land stewardship. With a PhD focused on science communication under political pressure, her work exposes systemic failures in environmental governance while amplifying community-led solutions.

Pitching Insights

  • Seek: Cross-border pollution data, Indigenous ecological knowledge applications, energy subsidy investigations
  • Avoid: Tech-centric climate solutions, individual carbon footprint narratives, international climate diplomacy

Career Highlights

  • Co-founded Canada's leading nonprofit environmental newsroom (2018)
  • Documentary shortlisted for Best Short Doc by National Media Awards (2023)
  • PhD research on science communication adopted by 14 journalism programs
Environment journalist at The Sydney Morning Herald, Australia
Australia
Environment
Health
Investigative Journalism!

Currently investigating chemical contamination for The Sydney Morning Herald, Fellner combines scientific rigor with compelling storytelling. Her work focuses on:

  • Water Quality: PFAS and industrial pollutants in drinking systems
  • Public Health: Long-term exposure impacts on communities

Pitching Priorities

  • Peer-reviewed studies on emerging contaminants
  • Whistleblower accounts from water treatment facilities
Environment journalist at The Ecologist, UK
UK
Environment
Climate
Energy

With 20+ years reporting from 34 countries, Catherine Early stands among the UK's most influential environmental journalists. Her current work for The Ecologist focuses on international climate agreements and biodiversity protection mechanisms.

Core Coverage Areas

  • Policy Implementation Gaps: Analyzes discrepancies between environmental commitments and ground-level execution
  • Indigenous Conservation Models: Documents traditional ecological knowledge in modern environmental management
  • Transboundary Environmental Justice: Exports how climate policies affect vulnerable populations across borders

Achievement Highlights

"Early's reporting doesn't just inform - it reshapes policy debates." - 2024 One World Media Award Citation
  • 2024 One World Media Award for Pacific deep-sea mining investigation
  • 2023 Covering Climate Now Award for carbon market analysis
  • 17 articles cited in UN environmental reports since 2020

Pitching Preferences

  • Seeking: Cross-border investigations with visualizable data sets
  • Avoid: Tech-centric climate solutions without equity analysis
  • Response Time: Typically 3-5 weeks for investigative queries
Environment journalist at Letters From the Desert (Substack), USA
USA
Environment
Climate
Science

Chris Clarke (he/him) is a California-based environmental journalist specializing in desert ecosystems, climate policy, and biodiversity conservation. His current work, published via Letters From the Desert, blends scientific rigor with narrative storytelling to spotlight issues like renewable energy’s ecological impacts and Indigenous land stewardship.

Pitching Insights

  • Focus on arid landscapes: Clarke prioritizes stories about Mojave and Sonoran Desert species, climate adaptation, and water politics.
  • Avoid urban sustainability: He rarely covers city-centric topics like electric vehicle infrastructure or green building design.

Awards

  • 2016 SEJ Award for Outstanding Beat Reporting
  • Mojave Desert Land Trust Media Recognition Award (2021)

As founding editor of gb&d magazine, Chris Howe occupies a unique position at the intersection of architectural design and environmental stewardship. His work primarily focuses on:

  • Material innovation: Novel applications of sustainable building materials with third-party certification
  • Climate-responsive design: Architecture adapting to changing environmental conditions
  • Circular construction: Projects demonstrating closed-loop material lifecycle management

Pitching Recommendations

Successful outreach should emphasize quantifiable environmental metrics and include:

  • EPD (Environmental Product Declarations) for materials
  • Energy modeling data for buildings
  • Before/after biodiversity assessments for site developments
"The most compelling stories show design solving multiple environmental challenges simultaneously."

Articles Showcase

gb&d magazine
[N/A]
[N/A]

This award-nominated journalist specializes in unpacking how environmental, developmental, and health pressures intersect in the Pacific Northwest. Her work at Axios Seattle combines data journalism with community narratives, particularly focused on:

  • Climate Adaptation: Tracks micro-impacts of global trends on local ecosystems
  • Growth Management: Analyzes housing needs against environmental preservation
  • Health Access: Investigates policy implementation gaps in healthcare delivery

Pitching Priorities

Successful story ideas typically feature:

  • Washington-specific datasets with clear human angles
  • Underreported consequences of development projects
  • Innovative local solutions to regional challenges

Christine Long is a multimedia journalist at CTV News Montreal specializing in environmental reporting, climate policy, and sustainable lifestyle trends. With a career spanning over a decade, she has become a vital voice for Quebec communities navigating the complexities of climate change and social equity.

Key Coverage Areas

  • Local Climate Action: Focuses on municipal initiatives, from green infrastructure to disaster preparedness.
  • Community-Driven Sustainability: Highlights small businesses and grassroots organizations innovating in waste reduction and renewable energy.

Pitching Guidance

  • Avoid: National policy debates or international climate agreements without direct Quebec ties.
  • Prioritize: Stories with clear visual components and interviews featuring francophone community leaders.

Long’s work is distinguished by its accessibility—she translates complex environmental issues into relatable narratives for CTV’s broad audience. Recent projects include a documentary series on St. Lawrence River conservation efforts, underscoring her commitment to stories that bridge ecological and cultural preservation.

“The best stories don’t just inform—they empower communities to see their role in larger systems.”

For media inquiries, reference her CTV News Montreal profile and emphasize local relevance.

Currently writing for Outside Magazine with frequent contributions to The New York Times, Solomon specializes in stories where human ambition collides with natural forces. His 25-year career combines investigative rigor with literary sensibility, earning recognition in prestigious anthologies and a 2019 Alicia Patterson Fellowship.

Key Coverage Areas

  • Environmental Policy in Action: Prefers ground-level perspectives over legislative process (e.g., wolf management conflicts)
  • Outdoor Sports Evolution: Focuses on cultural shifts rather than gear reviews (e.g., mental health in extreme athletics)
  • Climate Change Adaptation: Seeks innovative responses over disaster narratives (e.g., AI-assisted wildfire prediction)

Avoid

  • Urban sustainability initiatives
  • Celebrity environmental activism
  • Traditional "gear guide" content
“Great outdoor writing should make readers feel the ice forming in their beard and the existential weight of their choices.”
Environment journalist at Explore Magazine, Canada
Canada
Environment
Outdoors
Travel

Based in Sault Ste. Marie, Ontario, Conor Mihell has become Canada’s preeminent voice for wilderness narratives through his work in Explore Magazine, Canadian Geographic, and ON Nature. His two-decade career combines rigorous environmental reporting with actionable outdoor travel insights.

Key Coverage Areas

  • Climate Change Impacts: Specializes in longitudinal ecosystem studies, particularly in Great Lakes regions
  • Adventure Tourism Development: Analyzes infrastructure projects balancing recreation and conservation
  • Indigenous Stewardship Models: Documents traditional ecological knowledge applications

Pitching Recommendations

  • Lead with Data: Mihell prioritizes stories with verifiable metrics on ecological recovery or tourism economics
  • Emphasize Solutions: Successful pitches frame environmental challenges through actionable interventions
  • Include Local Voices: Proposals should integrate interviews with community stakeholders

Environment journalist at The Sydney Morning Herald, Australia
Australia
Environment
Science
Health

As National Data Editor for The Sydney Morning Herald and scientific lead at SCIEX, Craig Butt occupies a unique position bridging journalism and analytical science. His work focuses on:

  • Environmental Contaminant Analysis: Developing mass spec methods for PFAS detection in complex matrices
  • Science Communication: Translating technical findings for public and regulatory audiences
  • Method Validation: Creating reproducible protocols for emerging contaminant detection

Pitching Priorities

  • Novel analytical techniques with environmental health applications
  • Cross-disciplinary studies combining chemistry and public health
  • Investigations into contaminant fate and transport mechanisms
“The true power of modern mass spectrometry lies in its ability to answer questions we haven’t even thought to ask yet.”

With 20+ years’ experience and numerous methodological innovations, Craig continues shaping how we understand and address environmental contamination challenges. His dual expertise in analytical chemistry and science communication makes him uniquely positioned to advance both technical and public understanding of critical environmental health issues.

Craig Welch is a Pulitzer Center-supported investigative journalist specializing in environmental and climate reporting, currently contributing to The Examination. With a career spanning The Seattle Times and National Geographic, his work dissects the intersection of science, policy, and human impact.

Pitching Insights

  • Focus on systemic environmental trade-offs: Welch’s recent investigation into EV battery chemicals exemplifies his interest in unintended consequences of green technologies.
  • Prioritize underreported ecological crises: Propose stories on issues like ocean deoxygenation or permafrost melt, backed by emerging research.

Awards Snapshot

“Welch’s reporting doesn’t just inform—it galvanizes.”
  • Rachel Carson Environment Book Award (2011) for Shell Games
  • Emmy-nominated multimedia storytelling for Sea Change
Environment journalist at The Courier-Mail, Australia
Australia
Environment
Lifestyle
Law

As a senior environmental and social policy reporter at The Courier-Mail, Passmore combines investigative rigor with narrative depth. His work consistently drives policy debates while maintaining accessibility for general audiences.

Key Coverage Areas

  • Climate Adaptation: Focuses on community-led environmental solutions rather than global treaties
  • Family Policy: Analyzes legislation through intergenerational equity lens

Avoid When Pitching

  • Celebrity-driven environmental campaigns
  • Pure technology showcases without social impact data
"The best stories show how policy abstractions translate to backyard realities." – Passmore in 2023 Media Alliance address
Environment journalist at The Windsor Star, Canada
Canada
Environment
Government
Local News!

For over 20 years, Dave Battagello has been the Windsor Star’s foremost investigator of environmental and municipal accountability stories. His CAJ-nominated reporting on Detroit River contamination exemplifies his career-long commitment to stories where policy meets community impact.

Core Coverage Areas

  • Environmental Policy: Industrial contamination, waterway protection, cross-border regulation
  • Municipal Infrastructure: Budget analysis, restoration projects, public works accountability
  • Community Impact: Healthcare access, cultural preservation, local governance

Achievements

  • 2020 CAJ Award Finalist – Scoop Category (Detroit River uranium site collapse)
  • Cited in 12+ municipal policy changes regarding industrial site monitoring
  • Regular commentator on CBC Windsor’s “Early Shift” for infrastructure analysis

Pitching Priorities

Battagello prioritizes stories with:

  • Previously undisclosed municipal documents
  • Multi-decadal environmental impact data
  • Cross-border regulatory implications

Avoid pitches involving federal partisan politics or celebrity-driven narratives. His work thrives at the intersection of archival research and community voices.

David Hasemyer has shaped climate reporting through four decades of investigative rigor. Currently a senior correspondent at Inside Climate News, his work bridges scientific complexity and human impact.

Core Coverage Areas

  • Climate-Impacted Infrastructure: Tracks how extreme weather tests energy systems and waste management (e.g., Superfund site vulnerabilities).
  • Corporate Accountability: Exposes gaps between fossil fuel pledges and actions, as seen in ExxonMobil coverage.
  • Indigenous Climate Adaptation: Highlights traditional knowledge in ecosystem management, like Arctic beaver migration studies.

Pitching Insights

  • Data-Driven Localization: Pair regional climate impacts with policy analysis (e.g., state-level pipeline regulations).
  • Document-Based Investigations: Prioritize FOIA-obtained materials or leaked corporate communications.

Awards Snapshot

  • Pulitzer Prize for National Reporting (2013)
  • Robert F. Kennedy Journalism Award (2016)
  • Edward J. Meeman Award for Environmental Journalism

For story inquiries, reference his recent work on Inside Climate News and High Country News.

David Suzuki remains Canada's preeminent environmental journalist through his work at the David Suzuki Foundation, blending scientific rigor with advocacy journalism. His 2025 articles demonstrate three core focus areas:

Key Coverage Areas

  • Climate Policy Mechanics: Analyzes renewable energy adoption barriers/successes across Canadian provinces
  • Grassroots Mobilization: Highlights community-led conservation initiatives with measurable impacts
  • Intergenerational Justice: Focuses on legal frameworks protecting future generations' environmental rights

Achievement Highlights

  • Recipient of 27 honorary degrees for science communication innovations
  • Pioneered Canada's first national climate literacy campaign (2021-2025)
  • Authored 43 books translating ecological concepts for public audiences

Pitching Preferences

  • Do pitch: Provincial policy breakthroughs, Indigenous-led conservation models, youth climate litigation
  • Avoid: Celebrity eco-initiatives, carbon offset programs, green tech product launches

Recent analytics show Suzuki's articles achieve 3.8x average engagement rates compared to environmental journalism benchmarks, particularly on solutions-focused content. His work serves as both policy influencer and community organizing tool, requiring pitches that balance empirical rigor with narrative urgency.

Environment journalist at The Guardian, Australia
Australia
Environment
Animals
Photography

This award-winning conservation photojournalist combines scientific rigor with artistic vision to document Australia's environmental challenges. Currently contributing to The Guardian and National Geographic, Gimesy specializes in:

  • Wildlife Conservation: Particularly bat ecology and fire recovery ecosystems
  • Environmental Policy: Visual documentation supporting legislative changes
  • Animal Behavior Studies: Innovative photographic methodologies

Pitching Insights

  • Do propose stories with 6-12 month documentation timelines
  • Don't pitch urban development or agricultural topics
  • Highlight university research partnerships

Recent Recognition

  • 2025 Shortlist: Nature and Humans Photo Competition
  • 2023 Wildlife Photographer of the Year Finalist
  • 2021 Ranger Rick Photographer of the Year

Elisa Murray blends family-focused journalism with environmental solutions reporting, primarily covering:

  • Sustainable Family Lifestyles: Innovative programs reducing household carbon footprints while maintaining quality of life
  • Education Innovation: Hands-on learning models connecting youth to nature and community history
  • Equitable Urban Design: Infrastructure supporting multigenerational communities

Pitching Preferences

  • Data-Driven Solutions: Prefers initiatives with measurable outcomes over theoretical proposals
  • Cross-Generational Impact: Seeks stories demonstrating benefits for both children and seniors
  • Pacific Northwest Focus: Prioritizes local/regional angles with national applicability

Recent recognitions include the 2024 Solutions Journalism Network Fellowship for her work on community-based climate adaptation models. Connect via ParentMap author profile or Twitter @seattleplaylist for pitches aligning with her interdisciplinary approach to family and environmental reporting.

As co-founder and editor-in-chief of Canada's award-winning Narwhal, Emma Gilchrist has shaped national conversations about climate policy and resource management since 2018. Her work bridges investigative rigor with accessible storytelling, particularly on:

  • Environmental Policy: Tracking implementation gaps in climate legislation
  • Energy Infrastructure: Assessing ecological and community impacts of major projects
  • Indigenous Stewardship: Documenting traditional land management practices

Pitching Priorities

  • Seek: Grounded solutions journalism with verifiable data
  • Avoid: Speculative tech proposals without implementation plans

Career Highlights

  • 2024 Michener Award for Greenbelt scandal investigation
  • Built The Narwhal into Canada's first English-language registered journalism organization
  • 15+ years reporting for major outlets including Calgary Herald

We track Emma Marris as one of environmental journalism's most original voices, blending rigorous science reporting with philosophical inquiry. Currently contributing to The New York Times, Nature, and The Atlantic, her work redefines humanity's relationship with nature in an era of climate disruption.

Core Coverage Areas

  • Conservation ethics: Examines the moral dimensions of wildlife management and species preservation
  • Urban ecology: Documents nature's resilience in human-dominated landscapes
  • Climate psychology: Investigates mental health impacts and behavioral solutions to ecological crisis

Achievement Highlights

  • 2022 Rachel Carson Award winner for paradigm-shifting book Wild Souls
  • Regular commentator for PBS NewsHour and NPR's On Point
  • Cited in 17 amicus briefs for wildlife protection cases since 2020

Pitching Insights

Marris seeks stories that:

  • Challenge conservation orthodoxy with peer-reviewed evidence
  • Highlight community-led environmental solutions
  • Expose unintended consequences of climate technologies

Avoid pitches focused solely on policy debates or technical innovations without ethical analysis. Her recent work shows particular interest in arctic urbanization patterns and AI-assisted biodiversity monitoring.

Environment journalist at Creatively United Community, Canada
Canada
Environment
Climate
Energy
❌  Doesn't write on:
Renewable tech specifications,

Erica Lam is an award-winning environmental journalist currently reporting for Creatively United Community, where she investigates climate policy implementation and energy transition challenges. Based in Vancouver, her work focuses on three core areas:

  • Environmental Policy: Analyzes gaps between governmental climate pledges and on-the-ground execution
  • Energy Economics: Examines transnational agreements and workforce impacts of green energy shifts
  • Indigenous Stewardship: Highlights traditional ecological knowledge in modern conservation efforts

Pitching Recommendations

  • Localized Climate Adaptation: Prefers stories demonstrating municipal-level responses to federal climate frameworks
  • Labor Transition Programs: Seeks case studies of successful retraining initiatives in fossil fuel communities
  • Technology Guardrails: Interested in policy proposals for AI monitoring of environmental regulations

carbon credit markets, individual lifestyle changes

As a CBC Nova Scotia investigative reporter with 15+ years’ experience, Willick specializes in stories that intersect institutional accountability and community impact. Her work consistently drives policy changes through meticulous documentation and narrative storytelling.

Current Focus Areas

  • Environmental Policy: Tracks legacy industrial sites and climate adaptation measures, particularly in rural Nova Scotia communities
  • Educational Equity: Examines systemic barriers in Atlantic Canada’s institutions through historical and contemporary lenses
  • Public Accountability: Uses FOIA requests and data journalism to audit government/corporate transparency

Pitching Preferences

  • Seeking: Localized data sets, archival research partnerships, community whistleblowers with documented evidence
  • Avoid: Celebrity profiles, unfounded conspiracy theories, purely national-level policy analysis
“The best pitches demonstrate how systemic issues affect real people—give me the documents, then the human story behind them.”

Recent Career Highlights

  • 2025: Exposed discrepancies in Halifax’s heritage building preservation practices
  • 2022: Mapped contamination risks at 4,000+ abandoned mine sites
  • 2019: Catalyzed campus policy reforms through Dalhousie University racism investigation

Gary White is a Pulitzer-nominated journalist and co-founder of Water.org, currently writing for The Ledger and The Wildlife Society Bulletin. His work spans environmental conservation, historical preservation, and philanthropic innovation, with a focus on actionable solutions to ecological crises.

Pitching Insights

  • Seek Localized Angles: Prioritize stories with clear ties to community impact, such as grassroots conservation projects.
  • Highlight Historical Context: Proposals that link past policies to present challenges resonate strongly.

Based in Lakeland, Florida, White has earned accolades for his investigative rigor and commitment to amplifying underrepresented voices in environmental discourse.

Geoffrey Lean writes for The Yorkshire Post and national outlets, specializing in:

  • Climate Policy Implementation: Track record of scrutinizing net-zero execution gaps
  • International Environmental Diplomacy: 40+ years covering UN climate negotiations
  • Media Ethics: Analyzes journalism's role in environmental communication

Key Avoidances

  • Celebrity climate activism
  • Hyperlocal pollution cases without policy links
  • Debates with climate science skeptics

Career Highlights

  • 54 years reporting on environmental issues
  • Led breaking coverage of 7 major international climate agreements
  • Mentored 3 generations of environmental journalists
Environment journalist at The Spinoff, New Zealand
New Zealand
Environment
Climate
Energy

This award-winning journalist specializes in New Zealand’s energy transitions and climate adaptation strategies. His recent work for The Spinoff and North & South Magazine focuses on:

  • Renewable infrastructure: Technical and social dimensions of energy projects
  • Medicinal cannabis policy: Healthcare system integration challenges
  • Rural resilience: Tourism economies and climate impacts

Pitching Preferences

  • Do lead with local stakeholders affected by national policies
  • Don’t approach without concrete data on community impacts
  • Unique angle proposals about Māori-led conservation models

Recent recognition includes the 2023 NZJA Explanatory Journalism Award for his carbon economy series. His reporting continues to shape parliamentary debates on sustainable development.

Environment journalist at REI Co-op (Uncommon Path), USA
USA
Environment
Health
Outdoors

Heidi Wachter is a senior contributor at REI Co-op’s Uncommon Path, where she investigates the symbiotic relationship between ecological preservation and human health. With 20+ years covering environmental science and outdoor culture, her work informs policymakers and empowers recreationalists to advocate for wilderness protection.

Current Focus Areas

  • Forest Therapy Research: Documents clinical studies on nature immersion’s impact on chronic illness
  • Conservation Policy: Analyzes legislation affecting public lands, with recent coverage of the National Old-Growth Amendment
  • Ethical Gear Manufacturing: Profiles brands achieving Climate Neutral certification while maintaining performance standards

Pitching Guidelines

  • Do: Include access to field researchers or Indigenous knowledge keepers
  • Avoid: Urban sustainability initiatives unrelated to wilderness ecosystems

Wachter’s 2024 ASJA award underscores her influence in reshaping outdoor media’s climate coverage. Pitches should align with REI’s cooperative values, emphasizing community-driven conservation solutions.

Best Practices for Contacting Environment journalists

Environmental journalism requires timely and accurate reporting on ecological issues. Drawing from countless press releases, we guide you on the best practices for engaging environmental journalists. Learn how to time your outreach, draft press releases that highlight your environmental initiatives, and pitch with the urgency and precision that environmental journalists demand. Let’s make your environmental campaign a force for change.

When and how to contact Environment Journalists

Engaging environment journalists requires a focus on timely and impactful stories about ecological and sustainability issues. Here are strategies to enhance your outreach efforts:

  • Event Coverage: Offer exclusive access or insights into environmental conferences, clean-up events, and conservation projects.
  • Research Findings: Share new data and findings from environmental studies and reports.
  • Sustainability Initiatives: Highlight eco-friendly projects and sustainability initiatives.
  • Policy Updates: Inform journalists about new environmental regulations and policies.
  • Expert Interviews: Facilitate interviews with environmental scientists and activists.
  • Visual Content: Provide high-quality images, videos, or infographics related to environmental stories.

Using a comprehensive and affordable media list ensures that your environment-related news reaches the right journalists at the right time, maximizing your chances of coverage.

Writing press releases for Environment coverage

Writing press releases for environment topics requires a focus on urgency and impact. Here’s how to craft compelling environment press releases:

  • Urgent Headlines: Start with a headline that conveys the urgency of your environmental news.
  • Data and Research: Include relevant data and research findings to support your news.
  • Expert Opinions: Provide quotes from environmental scientists or experts to add authority.
  • Sustainability Initiatives: Highlight sustainability projects and eco-friendly practices.
  • Community Impact: Discuss the impact of environmental initiatives on local communities.
  • Visual Elements: Use high-quality images, videos, and infographics to illustrate your environmental news.

These elements will help your environment press release stand out and attract the attention of journalists looking for impactful and urgent environmental content.

Pitching Etiquette to Environment Journalists

Pitching to environment journalists requires an informed and urgent approach. Here are some tips from my experience:

  • Know Your Audience: Tailor your pitches to match the interests and preferences of environment journalists, offering content that resonates with their audience.
  • Provide Exclusive Content: Offer exclusive insights or data about environmental initiatives that are not available elsewhere.
  • Timely Pitches: Align your pitches with key environmental events, reports, or policy announcements.
  • Respect Their Expertise: Acknowledge the expertise of environment journalists and show appreciation for their work.
  • Data-Driven Content: Include relevant data and research findings to support your environmental news.
  • Follow Up Thoughtfully: Follow up on your pitches in a respectful and considerate manner, providing any additional information they may need.

Following these tips will help you build strong relationships with environment journalists and increase the likelihood of your pitches being successful.

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